2016 National Conference on Health Communication, Marketing, and Media (August 23 - 25): Can Theory Guide Effective Behavior Change Efforts?

Can Theory Guide Effective Behavior Change Efforts?

Wednesday, August 24, 2016: 4:00 PM-5:30 PM

Hanover C/D/E

Moderator:

William Smith, EdD

Gains Versus Losses: Communicating about Cytomegalovirus (CMV) Preventive Behaviors
Emily Christensen, Public Health Undergraduate, Brigham Young University; Brianna Magnusson, PhD, MPH, Brigham Young University; Rosemary Thackeray, PhD, MPH, Brigham Young University

Resistance, Reactance, or Persuasion? Responding to Gun Regulations Public Service Announcements
Jo-Yun Queenie Li, University of South Carolina, University of South Carolina; Robert McKeever, Ph.D., University of South Carolina

Strategy into Action: Harnessing the Power of Influencer Mapping to Drive Communications Planning for Evolving Public Health Phenomena
Robert Carroll, PhD(c), RN, MN, ACRN, IQ Soutions, Inc.; Yukari Takata Schneider, PhD, MPH, IQ Solutions, Inc.

See more of: Oral and Poster

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