Grassroots Organizing: A Blueprint for Effective Advocacy and Outreach

Objective:Diabetes professionals have a unique perspective on policies that will impact people with and at-risk for diabetes in their community. This workshop will address a set of practical strategies for effective involvement in the public process and present a series of case studies that demonstrate how these tools can best be used. Participants will gain practical insights on effective communications with state and federal elected officials at critical times in the decision-making process. Participants will hear how they can take on an even more active role in the fight to increase funding for diabetes research, screening and prevention through developing relationships with decision-makers. The workshop will also include a discussion on how to get their message across to other influential groups - such as the media – and learn how to make the most out of technology to influence public policy.

Methods:This workshop will address a set of practical strategies for effective involvement in the public process and present a series of case studies that demonstrate how these tools can best be used.

Results:

• Analyze the advocacy approaches used by the American Diabetes Association
• Identify and describe the various effective strategies and tactics with which to influence public policy regarding diabetes.

Conclusion:Participants should be able to identify key health policy issues being considered by Congress that will affect patients with diabetes; and explore the critical role that the public health sector can play in crafting sound public policy for people with diabetes.