The 36th National Immunization Conference of CDC

Tuesday, April 30, 2002 - 4:40 PM
620

Enrollment Strategies Extrapolated From Provider/Patient Coverage Increase Within A Primarily Rural State

Shawn M. Box, Dept. of Human Services, Bureau of Health, Division of Disease Control, Maine Immunization Program, State of Maine, 11 State House Station, Augusta, ME, USA


KEYWORDS:
Immunization Registry, Provider Enrollment, Patient Enrollment, Community Enrollment

BACKGROUND:
Upon opening up Registry enrollment in 2001, clearing a waiting list fo enrollees, and analyzing a 3-fold increase in provider coverage there are 2 strategies that have come to the forefront for syccessful provider enrollement in a primarily rural state

OBJECTIVE(S):
To analyze provider acceptance, and subsequent Registry enrollment based on 2 perceived factors; inclusion of Top 50 Vaccine Providers and Provider/Community Clustering

METHOD(S):
Analysis of geographical locations prior to open enrollment, survey reporting of factors leading to provider enrollment, and resulting satisfaction of providers who have been targetted in the given categories.

RESULT(S):
Providers are more likely to enroll if they are targeted through marketing and outreach to be a "Pivotal Provider"l either as a Top 50 Provider or as a "Cluster" Community. We have enrolled 33% of our top 100 Providers within the state in 2001 and that percentage represents a percent of the total pediatric population. We have also enrolled a majority of providers in our 'Prototype Cluster" which represents a percent of that communities total pediatric population

CONCLUSIONS(S):
The benefits of patient record sharing in these 2 groups have shown to be a deciding factor in provider acceptance. The amount of effort expended to enroll providers indicated within these two groups has resulted in positive uptake in enrollment.

LEARNING OBJECTIVES:
To present 2 strategies for enrollment that have the potential to be extrapolated out to various other states and cities, regardless of population, SES, or geographical area.


Web Page: www.state.me.us/dhs/boh/mip/immpact.html

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