Canal E
Thursday, May 13, 2004: 11:00 AM-12:30 PM

E12: Promoting Influenza Immunization and Respiratory Disease Prevention through Effective Partnerships and Communication Strategies

Presenters in this workshop will discuss examples of campaigns which use unique and effective partnership and communication strategies to promote influenza immunization and respiratory disease prevention.
Learning Objectives: After attending this session, participants should be able to describe how to develop appropriate respiratory disease prevention materials.

Moderator:Stacey Hoffman
11:00 AMIntroductory Remarks
11:15 AMImmunization Program Welcomes Fever New Partnership & New Approach Encourages Others to Get Their "Shots"
Laura L. Patterson, Jennifer R. Sherer, Melissa A. McMasters
11:30 AMAdult Immunization Pocket Registry with a Twist
Betsy S. Frazer
11:45 AMRespiratory Disease Prevention Campaign
Janet Yuen, Karina Celaya, Amanda Roth, Natalie Nakahara, Marcy Jones
12:00 PMAdult Coalition Plays a Key Role During a Challenging Flu Season
Jennifer Danzig, K. Michael Peddecord, Linda Davis, Jan Campana, Kathe Gustafson, Marge Wurgel
12:15 PMDiscussion

The 38th National Immunization Conference of CDC