Canal A
Tuesday, May 11, 2004: 2:00 PM-3:30 PM

B8: Thinking Like a (Social) Marketer

When public health professionals use the tools of private-sector marketing, itís called social marketing. The presenter in this workshop will describe how social marketing combines audience research, community involvement, and behavioral science to guide program development and delivery. The benefits of learning to see a problem from your target populationís viewpoint and the importance of knowing how to frame and deliver messages will be discussed.
Learning Objectives: By the end of this workshop, participants will be able to list the four ďPísĒ of marketing.

Moderator:James B. Bender
2:00 PMIntroductory Remarks
2:20 PMThinking Like a (Social) Marketer
James B. Bender, Karena F. Sapsis
2:40 PMDiscussion

The 38th National Immunization Conference of CDC