BACKGROUND:
The successful deployment of an immunization registry in a new or “used” territory requires three key factors; relationship building, team support and clear communication. Developing relationships with key players in the region provide the necessary commitment for successful implementation. The Registry Team represents the community support from which a foundation will be built in order to sustain the registry. Solid communication will ensure that the team and community have a clear understanding of the goals and objectives, which allows for real expectations to be set.

OBJECTIVE:
Develop a model that facilitates successful deployment of an immunization registry in a new or “used” territory. Outline important facets that will help registries do the following; develop and maintain relationships, create team support, and ensure clear communication with key players.

METHOD:
An underlying framework of trust must be built with key players in the region. Meetings with regional stakeholders such as local health departments, local AAP chapters, medical societies and MCO's will be the foundation on which the relationships will be built. During this initial phase of deployment, marketing strategies are implemented which help to develop these relationships and encourage support and commitment. Support is sustained by maintaining clear and continuous communication with stakeholders.

RESULT:
A model has been built that has been successfully used in the deployment of regional registries in both new and “used” territories throughout New York State. Relationships and trust have been established through clear and continuous communication with the various entities in the medical community. Registry team support has been successful in helping rework problem accounts.

CONCLUSION:
A successful rollout of a registry in a new or used territory is dependent on the foundation of teamwork and relationships built at the onset.

LEARNING OBJECTIVES:
To share a model that will help guide successful deployment of a registry into a new or used territory.