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Tuesday, March 22, 2005
217

Proactive Influenza Communication and Technical Assistance in a Universal Distribution State

Karen S. Arbogast, Jan Hicks-Thomson, Ruth McDougall, and Michele Perrin. Immunization Program, Washington State Department of Health, P.O. Box 47843, Olympia, WA, USA


BACKGROUND:
To address changes in ACIP recommendations for influenza vaccine and concerns about vaccine supply, our Immunization Program partnered with local public health to develop tools and education materials for the 2004-2005 flu season.

OBJECTIVE:
1. Support and facilitate public health and provider knowledge regarding influenza vaccination and vaccine supply issues for 2004/2005
2. Provide information and tools that local health could use with private health care providers and communities
3. Provide forums for local health immunization coordinators to discuss issues, questions, concerns and support local flu planning

METHOD:
1. Established an internal multi-disciplinary ‘flu team'
2. Worked with local health departments to develop tools – e.g.: a screening tool for parents/clinics
3. Developed adaptable power point slides
4. Conducted statewide training for local health departments via conference calls
5. Partnered with local health departments to conduct provider education throughout the state
6. Made all materials available on the program web site

RESULT:
1. 100% of local health departments received training and materials
2. DOH co-presented with 6 local health jurisdictions
3. Local health departments provided additional trainings and distributed materials to providers throughout the state
4. Improved vaccine accountability and compliance to guidelines for use of public-purchased vaccines is expected
5. Influenza vaccine administered correctly
6. Developed and distributed health education materials
7. Developed tools and communication channels readily adaptable to the 2004 vaccine shortage- e.g.: program website, email listservs, news release templates

CONCLUSION:
Proactive partnership in planning for the upcoming influenza season improves strategies and has a positive impact on state and local public health ability to address emerging vaccine issues.

LEARNING OBJECTIVES:
Participants will be able to:
1. Discuss benefits of pro-active communication
2. Describe ways to partner with local public health
3. Identify tools and materials for provider use

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See more of The 39th National Immunization Conference (NIC)