Tuesday, March 18, 2008

The Magic of Collaboration: the Dental Health Initiative/Share the Care and Immunization Branch Collaborate to Help Get Children Ready for School

Everardo Aguilar, San Diego Immunization Partnership, a UCSD contract with the SD County Immunization Branch, 9500 Gilman Drive, #0720, La Jolla, CA, USA and Peggy Yamagata, County of San Diego Maternal Child and Family Health Services Br, 3851 Rosecrans Street, Suite 522, San Diego, CA, USA.

Learning Objectives for this Presentation:
By the end of the presentation participants will be able to describe how two programs shared resources to create educational materials for children and their parents to promote health messages.

California recently passed a law requiring that children entering school for the first time have an oral evaluation as well as a physical exam and up to date immunizations. Therefore, there was a need to give parents a resource to assist them in getting their child prepared for school.

1. Educate parents on the new school entry requirements.
2. Provide parents with resources to access needed services.
3. Create an incentive item that will promote health messages to children.

1. Evaluate and share resources available to create a final product.
2. Use a previously established character to create continuity and “branding”.
3. Create a product that would tie into previous materials with a recognizable health message.

1. Collaboration efforts strengthened working relations between Branches and served as an example for interagency collaboration.
2. A coloring book and other materials featuring a unique character named Presto, incorporate collaborative health messages for children and families to motivate them for a healthier life style and prepare them for school.
3. Materials produced have a branded look and a character which can be used for future materials to create recognition and confidence in the community.

Through collaborative messaging and combining resources, programs can improve outcomes and reach a broader audience leading to improved health of children and families.