Blogger Love: How to Build Relationships with the New Citizen Journalist

Background: Taught by BC/DC Ideas, a creative agency that specializes in executing high-impact fundraising and communications campaigns for nonprofits, they will bring a deep understanding of coalition opportunities and challenges. With nearly 10 years of nonprofit communications work under their belt, they have completed campaigns for immunization and health organizations across the country including PKIDS, Colorado Children’s Immunization Coalition, Autism Science Foundation and Vax Northwest/Within Reach.

Setting: Coalitions, communications programs

Population: Coalition Leadership, Boards and Staff

Project Description: From mommy bloggers to foodies, individuals are using blogs to express their passions and options. Coalitions can leverage relationships with bloggers to increase awareness, increase donations and get more volunteers. Get tips on how to find influential bloggers, turn them into your friends and get posts for your nonprofit.

Results/Lessons Learned: 

• How to build your blogger network
• Tips on engaging and befriending bloggers
• Wide-range of ideas on how to leverage the relationship for your coalition