Intersection of Fundraising and Social Media

Background: Taught by BC/DC Ideas, a creative agency that specializes in executing high-impact fundraising and communications campaigns for nonprofits, they will bring a deep understanding of coalition opportunities and challenges. With nearly 10 years of nonprofit communications work under their belt, they have completed campaigns for immunization and health organizations across the country including PKIDS, Colorado Children’s Immunization Coalition, Autism Science Foundation and Vax Northwest/Within Reach.

Setting: Coalitions, communications, fundraising campaigns

Population: All

Project Description: Many coalitions have created a robust following on their Facebook pages, Twitter streams and YouTube channels, but how often do those interactions turn in to donations? At this session, learn how to master the tools and create a plan that will turn your loyal social media supporters into long-term donors. The session also includes case studies of fundraising programs that have raised dollars and awareness for organizations.

Results/Lessons Learned:

• Learn about the best tools to create a social media fundraiser
• Get specific steps you need to activate your social media followers to become donors
• Learn from other organizations’ case studies