National Conference on Health Communication, Marketing and Media: Oral and Poster
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Oral and Poster
Tuesday, August 12, 2008
Tuesday
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Wednesday
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Thursday
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2:15 PM-3:45 PM
Evaluating Media Interventions: Documenting Impact to Reduce Health Disparities
Getting the Message: Analyzing and Understanding Media Coverage and Messaging to Improve Public Health
Innovative Approaches to Maximize Reach and Frequency in Health Promotion Campaigns
New Frontiers in Message Design Theory
Virtual Worlds and Interactive Simulation Technology: Enhancing the Delivery of Public Health Messages
3:45 PM-5:30 PM
Applying Emerging Theories to Engage the Public
4:00 PM-5:30 PM
Building Partnerships: Tools to Enhance Program Effectiveness
Calories, Colons, and Cancer Vaccines: Using Media Campaigns to Influence Health Behavior
From Nutrition to Hepatitis B: Making a Difference through Branded Campaigns
Innovative Campaigns Targeting Youth Audiences
Reaching and Influencing Disparate Communities: Communicating about HIV/AIDS
Understanding the Culture of Poverty to Enhance Health Communication/Marketing Interventions
Wednesday, August 13, 2008
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Wednesday
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Thursday
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10:15 AM-11:45 AM
Building Our Understanding of Health Messages Targeting Women
Developing Educational Interventions for Reducing Health Disparities among Asians, Asian Americans, and Pacific Islanders
Getting the Right Message to Your Audience: The Right Way to Change Behavior
Interactive Health Games and Emerging Technologies: Effectiveness, Evaluation, and the Future
Social Networks and Online Resources for Public Health Professionals
1:15 PM-2:45 PM
Communicating the Potential Threat of Potential Climate Change: A Practical ”How to” Session
Empowering Patients through Health Related Social Networks
Health Campaigns: Impacts on Awareness, Attitudes, Knowledge, and Behavior
Health Marketing Strategies: Segmentation, Tailoring, and Targeting
Industry Perspectives on Reaching Priority Populations
Social Marketing Campaign Development
3:30 PM-5:00 PM
From Practice to Performance: Communication Toolkits That Work
International Health Promotion Campaigns: Building Awareness and Knowledge about Infectious Diseases
Maximizing Evaluation: Plan on It!
Peer-to-Peer Communications
3:30 PM-5:30 PM
Communicating Effectively to Low-Income and Low-Literacy Health Information Consumers
Thursday, August 14, 2008
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Wednesday
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Thursday
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8:00 AM-9:30 AM
Building and Sustaining Support for Health Promotion Campaigns
Evaluation and Web Metrics: Tracking Trends and Progress on the Internet
Examining Health Information Resources to Reduce Cancer Disparities
Innovative and Effective Tools for Building Healthy Communities
New Technologies in Health Communication Campaigns
The Road to Dissemination: Toolkit Development “Have to’S”
9:45 AM-11:15 AM
Evidence-Based Strategies to Strengthen Partnerships and Organizations
Examining the Uses and Effects of Health Messages
Going Mobile for Public Health
Increasing Reach and Impact to Vulnerable Populations: Effective Marketing and Communication Campaign Planning and Dissemination
Using Partnerships as a Dissemination Channel