Tuesday, August 12, 2008

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2:15 PM-3:45 PM

Evaluating Media Interventions: Documenting Impact to Reduce Health Disparities

Getting the Message: Analyzing and Understanding Media Coverage and Messaging to Improve Public Health

Innovative Approaches to Maximize Reach and Frequency in Health Promotion Campaigns

New Frontiers in Message Design Theory

Virtual Worlds and Interactive Simulation Technology: Enhancing the Delivery of Public Health Messages

3:45 PM-5:30 PM

Applying Emerging Theories to Engage the Public

4:00 PM-5:30 PM

Building Partnerships: Tools to Enhance Program Effectiveness

Calories, Colons, and Cancer Vaccines: Using Media Campaigns to Influence Health Behavior

From Nutrition to Hepatitis B: Making a Difference through Branded Campaigns

Innovative Campaigns Targeting Youth Audiences

Reaching and Influencing Disparate Communities: Communicating about HIV/AIDS

Understanding the Culture of Poverty to Enhance Health Communication/Marketing Interventions

Wednesday, August 13, 2008

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10:15 AM-11:45 AM

Building Our Understanding of Health Messages Targeting Women

Developing Educational Interventions for Reducing Health Disparities among Asians, Asian Americans, and Pacific Islanders

Getting the Right Message to Your Audience: The Right Way to Change Behavior

Interactive Health Games and Emerging Technologies: Effectiveness, Evaluation, and the Future

Social Networks and Online Resources for Public Health Professionals

1:15 PM-2:45 PM

Communicating the Potential Threat of Potential Climate Change: A Practical ”How to” Session

Empowering Patients through Health Related Social Networks

Health Campaigns: Impacts on Awareness, Attitudes, Knowledge, and Behavior

Health Marketing Strategies: Segmentation, Tailoring, and Targeting

Industry Perspectives on Reaching Priority Populations

Social Marketing Campaign Development

3:30 PM-5:00 PM

From Practice to Performance: Communication Toolkits That Work

International Health Promotion Campaigns: Building Awareness and Knowledge about Infectious Diseases

Maximizing Evaluation: Plan on It!

Peer-to-Peer Communications

3:30 PM-5:30 PM

Communicating Effectively to Low-Income and Low-Literacy Health Information Consumers

Thursday, August 14, 2008

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8:00 AM-9:30 AM

Building and Sustaining Support for Health Promotion Campaigns

Evaluation and Web Metrics: Tracking Trends and Progress on the Internet

Examining Health Information Resources to Reduce Cancer Disparities

Innovative and Effective Tools for Building Healthy Communities

New Technologies in Health Communication Campaigns

The Road to Dissemination: Toolkit Development “Have to’S”

9:45 AM-11:15 AM

Evidence-Based Strategies to Strengthen Partnerships and Organizations

Examining the Uses and Effects of Health Messages

Going Mobile for Public Health

Increasing Reach and Impact to Vulnerable Populations: Effective Marketing and Communication Campaign Planning and Dissemination

Using Partnerships as a Dissemination Channel