Making the Case for Mobile Health

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Implications for research and/or practice: Topic: Intro to text4baby, the case for mobile health, how the service works, public private partnership model, launch and enrollment Abstract: Mobile phones have potential to play a significant role in health care by delivering information directly to those who need it most.  Pregnant women and new moms can get health information delivered free to their mobile phones through a new innovative program called text4baby. Women who sign up for the service by texting BABY (or BEBE in Spanish) to 511411 receive free text messages each week, timed to their due date or baby’s date of birth. Text4baby is made possible through an unprecedented, public-private partnership that includes government, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations.