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Panel

Tuesday, August 17, 2010

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2:15 PM-3:45 PM


An Overview of the i Know Campaign: Using Social Media to Prompt Dialogue about HIV/AIDS
Jo Ellen Stryker, PhD

Understanding and Addressing Parents’ Immunization Questions and Concerns: Engaging Partners and Translating Research Into Effective Messages and Materials for Parents and Healthcare Providers
Michelle Basket

Using Participatory Methods and New Technologies to Engage Communities in Intervention Research Planning : The Physical Activity Partnership for Girls
Deborah Parra-Medina, PhD

4:15 PM-5:45 PM


Applying Strategies From the National Action Plan to Improve Health Literacy
Cynthia Baur, PhD

Mental Illness In the News: National, State, and Local Contexts
Rena Shawver, APR

Wednesday, August 18, 2010

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10:45 AM-12:30 PM


Expanding Our Reach: Leveraging Social Media and Partnerships for a Public Health Emergency
Holli Seitz, MPH

Investigating the Characteristics and Effectiveness of Social Media in Environmental Health Communications
Jana Telfer, MA

Lessons Learned From CDC’s 2009 H1N1 Vaccination Communication and Media Efforts Campaign
Jim Bender, MHS, CHES

4:15 PM-5:45 PM


Open Health: Embracing Open Government in Health Communications Efforts
Ann Aikin, MA

Social Marketing and the Uses of Social Media: Cases From the American Red Cross, the American Legacy Foundation, the U.S. Census, and the Advertising Council.
Tony Foleno

The Art and Science of Public Health Storytelling On Air and Online: Health Experts Partner with Hollywood's Writers to Impact Public Health Worldwide
Sandra de Castro Buffington, MPH

Thursday, August 19, 2010

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10:00 AM-11:45 AM


Developing, Implementing, and Evaluating a Mobile Health Initiative: The text4baby Program
Lauren Sogor, MPH

Tweets, Retweets and @Replies: Using Twitter to #Hash out Better Public Health Communications by Listening, Engaging and Responding
Jessica Schindelar, MPH

12:45 PM-2:15 PM


Innovative Applications of New Technologies for HIV/AIDS Prevention in Diverse Populations
Seth M Noar, PhD

New Technological Approaches for Reaching Consumers and Health Professionals
Ileana Quintas

Promoting Minority Support for Health Promotion Efforts: The Case for HIV/AIDS Vaccine Research
Gary Kreps, PhD, FAAHB

Successes and Lessons Learned From the National GYT: Get Yourself Tested Campaign, a Public-Private Partnership Effort to Promote STD Testing Among Sexually Active Youth

Technology Trends and Traditional Teaching: Techniques to Translate Research to Practice
Jill Bartholomew, MS, MBA