New technologies have introduced new opportunities for health communication campaigns and interventions, but understanding how to best develop, apply, and evaluate such technologies remains a challenge. The current panel will feature presentations by 4 research groups that have recently developed innovative technology-based interventions in the area of HIV/AIDS prevention. Dr. Lynn Miller will present her work on SOLVE-IT, a serious game with intelligent agents that allows young gay men to practice safer sex decision-making skills in a rich virtual environment. Dr. Vicki Freimuth will present her work on the viral transmission of short videos over mobile phones and email that encourage increased HIV testing among community members and college students. Dr. Leslie Snyder will present her work on the development of “Nightlife,” an engaging, graphics-rich safer sex video game for low-income, urban African Americans encouraging safer sexual behavior and HIV/STD testing. Finally, Dr. Seth M. Noar will present his work on the development and testing of “TIPSS,” a computer-delivered, individually tailored intervention aimed at increasing correct and consistent condom use among heterosexual African Americans. In all presentations, the development process (including formative research data) will be presented, as well as preliminary outcome evaluation data. The implications of these new technologies for health promotion and disease prevention will be discussed.
Thursday, August 19, 2010: 12:45 PM-2:15 PM
Grand A
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