In this panel presentation, representatives from the Centers for Disease Control and Prevention and from collaborating organizations will present key results from online and social media activities used in 2009 and 2010 public health emergencies, including the 2009 H1N1 flu event. Specifically, presenters will discuss metrics and lessons learned from core activities representing three essential dimensions of social media: the selection of channels and dissemination of messages, the technical aspects powering the channels, and the valuable public-private partnerships that increase the dissemination of information. Results and conclusions from this panel have the capability to shape future use of electronic media for widespread disease outbreaks and public health emergencies.
Wednesday, August 18, 2010: 10:45 AM-12:30 PM
Grand D2/E
Social Media for Public Health Emergencies: Facebook, Twitter, and the Use of Innovative Channels for Message Dissemination
Holli Seitz, MPH, Division of News and Electronic Media, Centers for Disease Control and Prevention, Atlanta, GA, Ann Aikin, MA, Office of the Associate Director for Communication/Division of News and Electronic Media, Centers for Disease Control and Prevention (CDC), Atlanta, GA, Jessica Schindelar, MPH, Electronic Media Branch, Division of News and Electronic Media, Centers for Disease Control and Prevention, Northrop Grumman, Atlanta, GA and Heather Brink, Division of News and Electronic Media, Office of the Associate Director for Communication, Centers for Disease Control and Prevention, Atlanta, GA
Targeting Clinicians: Leveraging Strategic Partnerships to Promote Public Health
Amy Nadel, BS, MedscapeCME, Medscape, New York, NY and Angela Fisher, BS, Division of Healthcare Quality Promotion, Centers for Disease Control and Prevention, Atlanta, GA
Social Media for 2009 H1N1 Flu: CDC Experts Reach out to Consumers On WebMD's Focus On Flu Blog
Kathleen Carey, MS, Office of the Associate Director for Communication, Division of News and Electronic Media, Centers for Disease Control and Prevention, Atlanta, GA,
Valarie Basheda, MA, WebMD, Atlanta, GA and Allison Bozniak, Center for Health Communication, AED Center for Health Communication, Washington, DC
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