Targeting and Segmenting: Keys to Successful Social Marketing Campaigns

Thursday, August 19, 2010: 12:45 PM-2:15 PM
Dogwood A/B
Well-Informed Social Marketing to Reach Well-Informed Moms: Using Audience Research to Target Low-Income Mothers with Information On MRSA
Melissa Taylor, MA, Strategic Planning and Research, Porter Novelli, Atlanta, GA, Jana Thomas, MPA, Health & Social Marketing, Porter Novelli, Atlanta, GA, Rosa Herrera, BS, Division of Healthcare Quality Promotion, CDC, Atlanta, GA and Jeff Hageman, BS, Division of Healthcare Quality Promotion, CDC, Atlnata, GA
Maximizing Social Marketing Campaign Impact Among Low-Income Medicare Beneficiaries
Frank Funderburk, MA, Strategic Research and Campaign Management Group, Centers for Medicare and Medicaid Services, Baltimore, MD, Laura Salerno, MA, Strategic Research & Campaign Management Group, Centers for Medicare and Medicaid Services, Radha Rajan, MHS, Strategic Planning and Research, Porter Novelli Public Services, Washington, DC, Adam Burns, MPP, Strategic Planning and Research, Porter Novelli, Washington, DC, Chris Koepke, PhD, Strategic Research and Campaign Management, Centers for Medicare and Medicaid Services, Baltimore, MD and Thomas Kickham, PhD
Social Marketing Technology Outreach Program (STOP): Using Social Marketing to Reach Youth for HIV Awareness & Risk-Reduction
Euna August, MPH1, Rheneisha Robertson, MPH2 and Iman Shervington, MFA2, 1College of Public Health in the Department of Community and Family Health, University of South Florida (doctoral student), Tampa, FL, 2Institute of Women & Ethnic Studies, New Orleans, LA
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