27531 The Text2Quit Program: Results From a Formative Evaluation of An Interactive Mobile Health Smoking Cessation Program

Lorien Abroms, ScD1, Meenakshi Ahuja, MBBS, MPHc1, Yvonne Kodl, MPHc1, Justin Sims, CEO2, Jonathan Winickoff, MD3 and Richard Windsor, PhD, MS1, 1School of Public Health and Health Services, George Washington University, Washington, DC, 2Voxiva, Voxiva, Washington, DC, 3Massachusetts General Hospital, Harvard University, Boston, MA

Theoretical Background and research questions/hypothesis:  Mobile health applications have shown some promise in helping people quit smoking. Text2Quit is a personalized, interactive mobile health program that provides a series of text messages over the course of a 3-month period, before and after a participant’s quit date. The text messages include educational messages, peer ex-smoker messages, medication reminders and relapse messages. Text2Quit also lets participants text in for support when they need additional motivation or are having a craving.

Methods:Twenty three participants (n=23) enrolled in the Text2Quit program. Participants were surveyed at baseline and at 2-, and 4- weeks post-enrollment.

Results:  Results from a 4-week pilot test of the program (n=23) indicate that majority of users reported reading most/all of the texts. On average, users made 11.8 responses to the texts over a 4 week period and remained active users of the system for 21.7 days. Users were less engaged with the email and Web component of the system. Responses declined sharply following the quit date and no participants made it into the protocol for those not ready to quit.

Conclusions:  The pilot test provides overall support for the Text2Quit program and area for revision of the program are discussed.

Implications for research and/or practice:  This may be a promising text messaging strategy for disseminating smoking cessation information.