Poster Session I

Wednesday, August 10, 2011: 9:30 AM-10:30 AM
International A, B, C, D, E

A New Look At An "Old" Medium: Data Mining for Meaning within Physician/Patient Electronic Messages
Susan Wieczorek, BA, MA, PhD, Department of Communication, University of Pittsburgh, Johnstown, PA


A Woman-to-Woman Approach to Increasing Knowledge about Gynecologic Cancer: CDC's Inside Knowledge Campaign
Cynthia A. Gelb, BSJ1, Lindsey Polonec, MA1, Jennifer Chu, MPH2, Jennifer Wayman, MHS2, Stephanie Mui, BS2 and Lauren Grella, MA2, 1Division of Cancer Prevention and Control (DCPC), Office of the Director, Centers for Disease Control and Prevention (CDC), National Center for Chronic Disease Prevention and Health Promotion, Atlanta, GA, 2Social Marketing, Ogilvy Washington, Washington, DC


An Interdisciplinary Approach to Campus Suicide Prevention: Collaborating to Create Effective Campaign Messages
Juliette Niemi, MA1, Jan Collins-Eaglin, PhD1, Anna Luster, MA, pending1, Kami Silk, PhD2, Samantha Nazione, PhD, pending2 and Kristin Pace, PhD, pending2, 1Counseling Center, Michigan State Univeristy, East Lansing, MI, 2Department of Communication, Michigan State Univeristy, East Lansing, MI


Assessing the Comparative Efficacy of Humorous and Fear-Based Public Health Messages
Danielle Bartolo, BS, Mailman School of Public Health, Columbia University, New York, NY


Asthma Education Source Preferences Among Brooklyn Residents and Their Relation to Asthma Knowledge
Anne Zahradnik, PhD, School of Management, Marist College, Poughkeepsie, NY and Ellen Becker, PhD, RRT-NPS, RPFT, AE-C, School of Respiratory Care, Long Island University -- Brooklyn, Brooklyn, NY


Back to the Future: Using New Technologies to Prevent and Reduce Underage Alcohol Use
Emily Novick, MPP, Division of Systems Development, Center for Substance Abuse Prevention, Substance Abuse and Mental Health Services Administration (SAMHSA), Rockville, MD


Building a Story Bank - A Systematic Approach
Don McCormick, BA, Bureau of Communication and Planning, Iowa Department of Public Health, Des Moines, IA


Cluster Analysis to Identify Groups for Health Promotion
Frederico M. Cohrs, MSc, Candidate1, Fernando Sousa, MSc, Candidate2, Luiz Ramos, MD, PhD3 and Ivan Pisa, PhD2, 1Departament of Preventive Medicine, Universidade Federal de São Paulo, Sao Paulo, Brazil, 2Departament of Health Informatics, Universidade Federal de Sao Paulo, Sao Paulo, Brazil, 3Departament of Preventive Medicine, Universidade Federal de Sao Paulo, Sao Paulo, Brazil


Comparing the Effectiveness of Responsible Drinking Messages Tailored to Three Possible ‘Personality' Conceptualizations
Megan Miller, MS1, Valerie York, PhD2 and Laura Brannon, PhD1, 1Department of Psychology, Kansas State University, Manhattan, KS, 2Office of Educational Innovation and Evaluation, College of Education, Kansas State University, Manhattan, KS


Creating a Health Equity Movement for the LGBT Community: Effective Health Messaging In Puerto Rico
Elba C. Diaz-Toro, DMD, MSD, MPH, School of Dental Medicine/ Puerto Rico Comprehensive Cancer Center, University of Puerto Rico, San Juan, PR and Carlos Velazquez, MA, Health Communications, HMA Associates, Inc, Washington DC, DC


Creative Learning: The Art of Health Communication
Bryan Pflaum, MFA, Office of Civic Education Initiatives, Cleveland Clinic, Lyndhurst, OH


Disparities In Internet Access and Differences In Physical Activity and Exercise Knowledge
Stephanie Sargent Weaver, PhD, MPH, CHES, Healthy Communities Program, National Center for Chronic Disease Prevention & Health Promotion, Centers for Disease Control and Prevention, Atlanta, GA, Shannon Griffin-Blake, PhD, Healthy Communities Program, National Center for Chronic Disease Prevention & Health Promotion, Centers for Disease Control & Prevention, Atlanta, GA and James B. Weaver III, PhD, MPH, Office of the Associate Director for Communication, Centers for Disease Control and Prevention, Atlanta, GA


Eagle Books: Diabetes Prevention Through Education-Entertainment
Teresa Lofton, PhD, MPH, Westat Atlanta, Westat. Inc, Atlanta, GA and Shayna Heller, BFA, Westat Graphic Arts and Printing Department, Westat, Inc, Rockville, MD


En Familia: An Intergenerational Approach to Improving Health Literacy Among and Delivering Health Education to Latino Families
Louise Palmer, MA, Kimberly Stringer, MA and Kristen Holtz, PhD, KDH Research & Communication, Atlanta, GA


Engaging Health Care Providers In HIV Vaccine Research: Findings From In-Depth Interviews
Bonny Bloodgood, MA1, A. Cornelius Baker2, Elyse Levine, PhD1 and Carol Schechter, MA, MPH1, 1AED Center for Health Communication, Washington, DC, 2National Black Gay Men's Advocacy Coalition, Washington, DC


Evaluation of a Sodium Reduction Awareness Toolkit for Grantees and Partners – 2010
Christopher Thomas, MS, CHES, Divison for Heart Disease and Stroke Prevention, Centers for Disease Control and Prevention, Atlanta, GA, Rashon Lane, MA, Division for Heart Disease and Stroke Prevention, Centers for Disease Control and Prevention, Altanta, GA and Shahid Hafidh, MPH, Scientific Education and Professional Development Program Office, Centers for Disease Control and Prevention, Atlanta, GA


Health Promoting Schools and Communities - Dengue
Eduardo Albuquerque Sr., none, Department of Environmental Monitoring, Health State Department of Pernambuco, Brazil, Olinda, Brazil


Making Vital Stats Vitally Useable
Lynn Sokler, BS, BS, Office of the Associate Director for Communication, Office of the CDC Director, Centers for Disease Control and Prevention, Atlanta, GA


Masculinities and Challenges for Men's Health Marketing: A Content Analysis of Public Service Advertisements Promoting Preventive Medical Tests
Patrick Hadley, PhD, Department of Mass Communications, University of West Georgia, Carrollton, GA


Methods for Mining and Analyzing Web-Log Data by Example: Data From a Web-Based Study for Newly Diagnosed Prostate Cancer Patients
Linda Fleisher, PhD, MPH, Office of Health Communications and Health Disparities, Fox Chase Cancer Center, Cheltenham, PA and Venk Kandadai, MPH, Office of Health Communications and Health Disparities, Fox Chase Cancer Center, Cheltenham


One Nation to Prevent Alcohol Abuse- “Embrace and Respect Our Island Cultures”, A Counter Marketing Alcohol Prevention Campaign Involving Youth, Policy and Formative Research Methods to Change Social and Environmental Norms On Guam
Christine D. Camacho, BA, CPS, Guam Department of Mental Health & Substance Abuse, Prevention & Training Branch, Tamuning, Guam and Annette M. David, MD, MPH, FACOEM, Health Partners, L.L.C, State Epidemilogical Workgroup Lead, Guam


Online Peer Influences On One Another's Health Beliefs Through Peripheral Processes: A Review of Literature and Agenda for Future Research
Yukari Takata, MPH, College of Journalism and Communications, University of Florida, Gainesville, FL


See Well for a Lifetime: A Community-Based Resource for Raising Awareness of Eye Health Among Older Adults
David Corman, MS, Strategic Communications and Marketing Division, ICF Macro, Rockville, MD, Neyal J. Ammary-Risch, MPH, MCHES, National Eye Institute, Bethesda, MD and Shelly Health-Watson, N/A, ICF Macro, Rockville, MD


Sugar, Heart, and Life: A Bilingual Diabetes Education Interactive Telenovela to Promote Diabetes Self-Care In Hispanic Primary Care Patients with Type 2 Diabetes
Luis Rustveld, PhD, RD, LD, Maria Jibaja-Weiss, EdD and Leslie Cruz, BA, Department of Family and Community Medicine, Baylor College of Medicine, Houston, TX


Technology, Training and Technical Assistance: Building Communications Capacity In State Obesity Programs
Sheree Vodicka, MA, RD, LDN, Physical Activity and Nutrition Branch, NC Division of Public Health, Raleigh, NC


Texting for Sexual Health: Examining the Questions Adolescents Ask the BrdsNBz Text Message Warm Line
Jessica Fitts Willoughby, MA, School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, Chapel Hill, NC and Kennon Jackson Jr., MA, Adolescent Pregnancy Prevention Campaign of North Carolina, Durham, NC


The Text2Quit Program: Results From a Formative Evaluation of An Interactive Mobile Health Smoking Cessation Program
Lorien Abroms, ScD1, Meenakshi Ahuja, MBBS, MPHc1, Yvonne Kodl, MPHc1, Justin Sims, CEO2, Jonathan Winickoff, MD3 and Richard Windsor, PhD, MS1, 1School of Public Health and Health Services, George Washington University, Washington, DC, 2Voxiva, Voxiva, Washington, DC, 3Massachusetts General Hospital, Harvard University, Boston, MA


Through My Eyes: Journeys of Recovery From Mental Illness and Addiction In Communities of Color
Dulari Gandhi, BS1, Chandria Jones, MPH1, Glynis Jones, MSM1 and Mareasa Isaacs, PhD2, 1Westat, Rockville, MD, 2National Alliance of Multi-Ethnic Behavioral Health Associations, Washington, DC


Urban Women's Preferences for Learning of Their Mammogram Result: a Qualitative Study
Erin Marcus, MD, MPH, Division of General Internal Medicine, Department of Internal Medicine, University of Miami Miller School of Medicine, Miami, FL and Darlene Drummond, PhD, Health Communication, University of Miami School of Communication, Coral Gables, FL


Using Formative Research to Improve Messages about the Risks of Raw Milk
Christine Prue, MSPH, PhD, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention, Atlanta, GA, Casey Barton-Behravesh, DVM, DrPH, DACVPM, Division of Foodborne, Waterborne, and Environmental Diseases/Outbreak Response and Prevention Branch, Centers for Disease Control and Prevention, Atlanta, GA, Barbara Mahon, MD, MPH, Division of Foodborne, Waterborne, and Environmental Diseases/Enteric Diseases Epidemiology and Surveillance Branch, Centers for Disease Control and Prevention, Atlanta, GA, Conne Ward-Cameron, BA, National Center on Birth Defects and Developmental Disabilities, Centers for Disease Control and Prevention, Atlanta, GA, Carolyn Brooks, MA, National Center for Chronic Disease Prevention and Health Promotion/Division of Adult and Community Health, Centers for Disease Control and Prevention, Atlanta, GA, Ashlee Halbritter, MPH, Office of Surveillance, Epidemiology, and Laboratory Services (OSELS), Centers for Disease Control and Prevention, Atlanta, GA, Jennifer Mitchell, MPH, Divsion of Foodborne, Waterborne, and Environmental Diseases, Centers for Disease Control and Prevention, Atlanta, GA and Julie Smith, BS, MBA, National Center for Emerging and Zoonotic Infectious Diseases/Health Communication Science Office, Centers for Disease Control and Prevention, Atlanta, GA


Using Video to Mobilize Communities for HIV Prevention Among Black MSM
Zena Itani, MPH, Altarum Institute, Washington, DC


Visual and Participatory Research Methods In the Development of Mass Communication Health Campaign Messages for Underserved Populations
Salva Najib, Bachelors, of, Science, Department of Kinesiology and Community Health, University of Illinois at Urbana-Champaign, Champaign, IL


“When the Student Is Ready, the Teacher Will Appear” - the Online Education of Health Communicators
Mario Nacinovich Jr., BSc, MSc, Health Communication - Metropolitan College and Extended Education, Boston University, New York, NY and Pauline C. Hamel, EdD, PT, Boston University Health Communication program; Mass in Motion and Health Equity Initiative, NB Dept. of Public Health, New Bedford, MA


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