Utilizing Twitter As a Tool for Community Engagement and Collaboration: From Twitter Chats to Twitter Town-Halls and Everything In Between

Thursday, August 11, 2011: 10:00 AM-11:45 AM
Grand D/E
As the number of US adult Twitter users is projected to increase by 7.1 million users by 2013 (eMarketer 2011), this microblogging site is becoming an increasingly viable method of professional networking and information sharing. Presenters will discuss the potential roles of Twitter in public health communications and networking, particularly in fostering engagement and collaboration via different forms of Twitter Chats. Twitter Chats are interactive online discussions where participants post messages with a focus on a specific topic for a set period of time on Twitter. The presentation will include best practices and strategies for hosting and participating in Twitter Chats, and their potential impact on a community, with fleshed out case studies of using Twitter chats for a specific cause, including health literacy and HIV testing. Twitter Chats are a valuable and cost-effective way to bring a diverse group of professionals together to discuss important health issues, and the tools used to implement them can be tailored to an organization’s size, resources and objectives. The interactive nature of these chats also supports a collaborative communication model, supporting a shift away from traditional one-way communication. The presenters explore how this collaborative paradigm can be leveraged using different strategies and tools of engagement through Twitter.

Best Practices and Lessons Learned From a Health Literacy Twitter Chat
Jessica Mark, MPH, CPH and Silje Lier, MPH, Office of Disease Prevention and Health Promotion, U.S. Department of Health and Human Services, Rockville, MD


How Twitter Chats Have Impacted Health Literacy and How to Engage In Health Conversations
Sarah Welch, BA, Communications, Health Literacy Missouri, St. Louis, MO and Arthur Culbert, PhD, MS, Health Literacy Missouri, Health Literacy Missouri, St. Louis, MO


Utilizing All Types of Organized Twitter Communications From TwitterViews to Twitter Town-Halls: Community Engagement Tools for Every Level of Twiphistication
Rupal Mehta, MPH and Melissa Beaupierre, MPH, CDC National Prevention Information Network/ Danya International, Inc, Atlanta, GA


See more of: Panel