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How Audience Research Makes Messaging More Relevant, Compelling, and Credible

Tuesday, August 9, 2011: 2:00 PM-3:30 PM
Grand B

Promoting Oklahoma Tobacco Helpline to Pregnant Callers
Greta Puckett, BS, PR, VI Marketing & Branding, Oklahoma City, OK


Using Innovation for Teen Tobacco Control In Culturally Diverse Populations:
Lauren McCoy, BA, Department of Behavioral Science, UT MD Anderson Cancer Center, Houston, TX


Selling Health: Nyc's Development of Hard-Hitting Media Campaigns
Elizabeth Kilgore, MA, Bureau of Tobacco Control, NYC Department of Health and Mental Hygiene, New York, NY


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