John Parmer, MSSP¹, Vicki Freimuth, PhD², Donald Rubin, PhD³, Terry Kaley, MA, RD, LD³ and Mumbi Okundaye, MPH³, 1College of Public Health, University of Georgia, Athens, GA, 2Department of Speech Communication and Grady College of Journalism and Mass Communication, University of Georgia, Athens, GA, 3Center for Health and Risk Communication, University of Georgia, Athens, GA

Caitlin Douglas, BA, Trish Taylor, PhD and Lauren Grella, MA, Social Marketing Practice, Ogilvy Washington, Washington, DC

Caitlin Douglas, BA¹, Trish Taylor, PhD¹, Lauren Grella, MA¹ and Megan Yarmuth, MBA², 1Social Marketing Practice, Ogilvy Washington, Washington, DC, 2Social Marketing, Ogilvy Washington, Washington, DC