2011 National Conference on Health Communication, Marketing, and Media: Innovative Tools and Techniques In Strategic Campaigning

Wednesday, August 10, 2011: 10:45 AM-12:15 PM

International F

Effectively Using Digital Media to Enhance Social Marketing Campaigns

Mike Sheldon, Communications, Manager, Communications and Pubilc Affairs, ClearWay Minnesota, Minneapolis, MN

Adoption and Use of Social Media Among State Health Departments

Rosemary Thackeray, PhD, MPH, Sarah Van Wagenen, Amanda Koch Smith, Brad Neiger, PhD, CHES and Kyle Prier, Department of Health Science, Brigham Young University, Provo, UT

Connecting the Dots: Using Digital Media to Measure Behavior Change In Public Health Campaigns

Amelia Burke, MA, Westat, Rockville, MD

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