2011 National Conference on Health Communication, Marketing, and Media: Reducing Tobacco Use

Thursday, August 11, 2011: 12:45 PM-2:15 PM

Grand A

Developing Anti-Smoking Media Campaign Messages: Should Messages Differ by Race or Gender?

Sarah Parvanta, MPH, Laura Gibson, PhD and Mihaela Johnson, PhD, Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA

Differing Predictors of Snus, Electronic Cigarette, and Dissolvable Tobacco Use and Implications for Communication Intervention

Brian Southwell, PhD¹, Annice Kim, PhD², Anna MacMonegle, MA² and Lauren Porter, PhD³, 1Health Communication Program, RTI International, Research Triangle Park, NC, 2Public Health Policy Research Program, RTI International, Research Triangle Park, NC, 3Bureau of Tobacco Prevention Program, Florida Department of Health, Tallahassee, FL

Smokers' Responses to Anti-Tobacco Television Advertisements: Results From Ten Low- to Middle-Income Countries

Melanie Wakefield, PhD, Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Vic, Australia, Megan Bayly, Cancer Council Victoria, Sarah Durkin, PhD, Centre for Behavioural Research in Cancer, Cancer Council Victoria, Carlton, Australia, Trish Cotter, World Lung Foundation and Sandra Mullin, Ms, World Lung Foundation, New York, NY

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