2011 National Conference on Health Communication, Marketing, and Media: Research to Practice: Innovative Tools for Physicians and Health Care Providers

Thursday, August 11, 2011: 12:45 PM-2:15 PM

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Engaging Health Care Innovators Using Open Space Technology and Social Media: Lessons From the AHRQ Innovations Exchange

Mary Nix, MS and Judi Consalvo, Center for Outcomes and Evidence, Agency for Healthcare Research and Quality, Rockville, MD

Social Media and Today's Physician

Ted Eytan, MD, MS, MPH, The Permanente Federation, Kaiser Permanente, Washington, DC and Laura Dunn, MA, Brand Strategy, Communications & Public Relations, Kaiser Permanente, Oakland, CA

Clinician Use of Healthcare-Focused Smartphone Apps: An Analysis of Trends In Access and Utilization

Sheri Sturgis, Ms, Operations Division, MediCom Worldwide, Inc, Morrisville, PA

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