2012 National Conference on Health Communication, Marketing, and Media: Author Index B

Author Index: B

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Barrie L

Using Social Marketing to Reduce Cold and Flu Transmission On a University Campus

Bartelt S

Improving Health Communication and Marketing Practices for Recruiting Dyads In An African-American, Faith-Based Community: Lessons Learned From a Community-Academic-Clinical Team

Basket M

The Role of the Audience In Developing a Vaccine Communications Campaign

Bates S

Cancer Queens! A Cancer Prevention Musical Revue: Using Edutainment to Provide Cancer Prevention Education to Rural Women

Baur C

The Clear Communication Index: A Research-Based Tool to Reduce Health Literacy Barriers
Scientific Literacy of 2009 H1N1 Pandemic Flu Information and Public Perspectives

Baytop C

Bringing HIV Prevention Programs to College-Age Minority Students: The Minority-Serving Institutions' HIV Prevention Sustainability Demonstration

Bearden J

Improving Health Communication and Marketing Practices for Recruiting Dyads In An African-American, Faith-Based Community: Lessons Learned From a Community-Academic-Clinical Team

Beaupierre M

Leveraging the Power of Twitter: Executing and Evaluating a Twitter Chat to Ensure Maximum Impact

Berry T

Success In Storytelling: HOW to Find the “Sticky Factor” In Your Success Stories

Betancourt J

Development and Field Test of Teamstepps Health Communications Tools to Improve Safety for Patients with Limited English Proficiency

Blanton J

Webinar Technology for Global Rabies Education

Bleechington S

Leveraging the Power of Twitter: Executing and Evaluating a Twitter Chat to Ensure Maximum Impact

Bloomberg C

An Innovative Approach to Market Research Through Online Continuing Medical Education

Bowen M

Go Easy On the Empanadas! Results From a Pilot Test of a Spanish Language Radio Novela

Bowman-Zatzkin W

Community Advocacy for the Pharmacist

Boxer C

Creating Interpersonal Communication: The Value of Humor In a Surround Campaign Strategy

Boyle T

Creating An "Obesity Awakening" In the Behavior Change Process

brach C

Development and Field Test of Teamstepps Health Communications Tools to Improve Safety for Patients with Limited English Proficiency

Brady T

Marketing Community-Based Programs to Primary Care Practices: Results of a Pilot Test of the 1-2-3 Approach to Provider Outreach

Braswell B

Food Preference or Lack of Options? Analysis of Magazine Food Advertisements Targeting African Americans

Brett R

The National Prevention Media Initiative Case Study: Creative Campaign Development and the Weathervane Effect

Brissette I

iChoose600® - A Calorie Awareness Campaign

Broderick J

The Healthy People 2020 Leading Health Indicators: Lessons Learned In Streamlining Outreach to Improve Dissemination, Use of Resources, and Impact of a Multi-Pronged Public Health Campaign
Addressing Health Literacy Needs with Healthfinder.Gov Content Syndication and API

Broussard L

Bringing HIV Prevention Programs to College-Age Minority Students: The Minority-Serving Institutions' HIV Prevention Sustainability Demonstration

Brown J

Utilizing the Faith-Based Community As a Vehicle for Eliminating Health Disparities

Brown R

Healthy Works: Marketing Community Change, Leadership In Pursuit of Wellness

Brown R

A Framework for a Statewide Suicide Prevention Social Marketing Campaign
It's up to Us: A Two Year Review of a Stigma Reduction and Suicide Prevention Mass Media Campaign

Buffington SDC

Hollywood and Public Health Join Forces: Engaging TV Viewers In Stories That Can Improve Health and Well Being Worldwide

Burke A

The Ryan Gosling Effect: Tapping Into Viral Memes to Change Health Behavior
Use of Social Media for Engaging Communities of Color In Child Health Dialogue

Burns A

Social Media's Role In Bridging the Health Information Gap
How Americans View the Fight to Reduce Obesity: Findings From a National Health Survey
Communicating to Engage Middle School Audiences In School Wellness Efforts

Bursztajn H

How Can We Reduce Online Pharmaceutical Mismarketing?

Burton T

Addressing State and Local Capacity Needs Using Health Communication to Bridge Research and Practice
Process and Challenges with Developing a Multifaceted Communications Program for High-Risk, Urban Youth
Reaching At Risk Youth Through near-Peer Programs

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z