In November 2012, the Emergency Medical Services for Children (EMSC) Program implemented a national quality improvement initiative to ensure that all emergency departments (EDs) are ready to care for children. Called the National Pediatric Readiness Project, it is the first national web-based survey of ED capacity across the United States. The survey is based on the 2009 “Guidelines for the Care of Children in the Emergency Department” developed by the American Academy of Pediatrics, the American College of Emergency Physicians, and the Emergency Nurses Association and sponsored by 22 other organizations. In January 2012, the survey was pilot tested and in November 2012, it was field tested in three states with a survey completion rate of 99.3%. As of April 2013, an additional 12 states and U.S. territories had completed the assessment with an average completion rate of 87%, far exceeding national response rate norms. During this session, panelists will discuss the mix of communication strategies employed to raise awareness of the project and increase survey completion rates for the nearly 5,400 EDs within the U.S. These included: administering the assessment through a secure web-based system and providing participating EDs with immediate feedback in the form of a “Pediatric Readiness Score,” a gap analysis report, and free access to the Pediatric Readiness Toolkit; developing a website and downloadable collateral publications; and implementing a four-touch direct mail campaign and a two-tiered targeted public relations campaign that utilized volunteer state-level “champion” teams, as well as national-level targeted outreach.