Tuesday, August 20, 2013

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12:30 PM-1:45 PM

Opening Plenary Session

1:45 PM-2:00 PM

Break

2:00 PM-3:30 PM

Act Against AIDS Digital and Social Media Lessons Learned

From Canada To Kenya: Ensuring Effective Health Messages Cross Borders and Cultures

Preventing the Unthinkable: Delivering Life-Saving Messages to Key Audiences

Tools To Support Partnerships and Prevention

Using Evaluation To Improve Practice

What Communication Messages Are Working?

3:30 PM-3:45 PM

Break

3:45 PM-5:15 PM

Best Practices and Lessons Learned From Mature Health Communication Campaigns

Context and Channels For Promoting Sexual Health

Creating Online Communities As a Strategic Communications Practice: Cases From Aarp, Iraq and Afghanistan Veterans of America (IAVA), National Alliance for Mental Illness (NAMI) and Smokey Bear

How Are We Communicating Women’s Cancer Health In The News?

Using Communication To Influence Policy

Using Specific Social Media Components/Digital Platforms For Campaigns

Wednesday, August 21, 2013

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8:00 AM-9:30 AM

Creative Methods To Develop Content and Messages

Emerging Analytic Approaches In Social Media Evaluation

Evaluating The Impact Of Tobacco Campaign Messages

Evaluating Today’s Knowledge, Awareness and Importance Of Vaccinations

Health Information On-the-Go: Four Case Studies in Effective Use of Mobile for Health

Multimedia and Web-Based Methods To Support Health Education Of Populations In Need

9:45 AM-10:45 AM

Poster Session

10:45 AM-11:00 AM

Break

11:00 AM-12:15 PM

Plenary Session

1:15 PM-2:45 PM

Special Sessions

2:45 PM-3:45 PM

Poster Session

3:45 PM-4:00 PM

Break

4:00 PM-5:30 PM

Advancing The Science On Tobacco Prevention and Cessation Communications

Approaches To Social Media Use That Increase Their Impact

Txt4Health: Using Mobile Technology in Public Health Communication and Education Campaigns

Using Theory-Based Approaches and Audience Segmentation To Change Behavior and Reduce Health Disparities

Where Do I Start? Getting Campaigns Off The Ground

Thursday, August 22, 2013

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8:00 AM-9:30 AM

CDC’s National Tobacco Education Campaign: Key Insights to the Development, Implementation and Evaluation of the Tips From Former Smokers Campaign

Innovative Communication Models For Public Health Success

It’s All About Men... and Women

Please Don’t Let Me Be Misunderstood: Creating Culturally Appropriate Content

Reaching Men Who Have Sex With Men With Effective Messages and Materials: Lessons Learned From the Act Against AIDS Campaign and Other HIV Communication Efforts.

Starship Enterprise: Pioneering Technologies in the Digital Frontier

9:30 AM-10:00 AM

Break

10:00 AM-11:45 AM

Special Sessions

12:45 PM-2:15 PM

Helping Americans "Build a Healthy Plate"

Holy Smokes! The Federal Government Gets Creative On The Go

Lessons Learned in Large-Scale Patient Notification Events: The Fungal Meningitis Experience

Tools and Tactics To Improve Program Reach and Success

Using Existing Bridges to Cross New Water – How Targeted Public Communications Improved Completion Rates in the National Pediatric Readiness Survey

2:15 PM-2:45 PM

Break

2:45 PM-4:00 PM

Closing Plenary Session