2013 National Conference on Health Communication, Marketing, and Media: Evaluating The Impact Of Tobacco Campaign Messages

Evaluating The Impact Of Tobacco Campaign Messages

Wednesday, August 21, 2013: 8:00 AM-9:30 AM

Grand A/B

Moderator:

John Parmer

Using Online Message Testing to Evaluate TV Ads, Select Effective Messaging and Defend Your Campaign
Andrea Mowery, BA, ClearWay Minnesota; Barbara Schillo, Ph.D., ClearWay Minnesota; Marietta Dreher, BA, ClearWay Minnesota; Paul Riedesel, Ph.D., Action Marketing Research

Impact of the Tips From Former Smokers 2012 Campaign On Awareness and Use of Cessation Resources
Kevin Davis, MA, RTI International; Robert L. Alexander Jr., PhD, MPH, CHES, Centers for Disease Control and Prevention; Paul Shafer, MA, RTI International; Nathan Mann, BA, RTI International; Lei Zhang, PhD, Centers for Disease Control and Prevention; Ann Malarcher, PhD, Centers for Disease Control and Prevention

Leveraging Resources: Building On National Campaigns to Promote Local Tobacco Quit Lines and Increase Call Volume
Tiffany Tutiakoff, Media Contractor for the State of Alaska Tobacco Prevention and Control Program, Northwest Strategies

See more of: Oral and Poster

<< Previous Session | Next Session >>