2013 National Conference on Health Communication, Marketing, and Media: Emerging Analytic Approaches In Social Media Evaluation

Emerging Analytic Approaches In Social Media Evaluation

Wednesday, August 21, 2013: 8:00 AM-9:30 AM

Grand C/D

Moderator:

James Weaver III, Ph.D., M.P.H.

CDC Healthcommworks: Proofworks, Online Evaluation Plan Tool
Thomas J. Chapel, MBA, MA, Centers for Disease Control and Prevention; Galen Cole, PhD, MPH, LPC, Centers for Disease Control and Prevention; Larry Hershfield, MA, Larry Hershfield & Associates Ltd.; Elizabeth Smither, MPH, CHES, Oak Ridge Institute for Science and Education

How Madonna, Rap, and Google Link to More Effective Health Messaging: Text Analytics Supports Targeted Health Messages
Stephanie Adams, B.A., IQ Solutions, Inc.; Scott Jones, B.S., Certified Web Analyst, IQ Solutions, Inc.; Yukari Takata Schneider, PhD, MPH, IQ Solutions, Inc.

Now That We Have 1 Million Followers, What's Next?
Valerie Borden, MPA, U.S. Department of Health and Human Services; Brooke Leggin, BA, U.S. Department of Health and Human Services

It's More Than the Social Media Tool: A Guide to Listening
Lani Preis, Social Media Strategist, BBA Computer Information Systems, smbolic; Skot Waldron, Professional Certification in Design and Brand Communication, smbolic

See more of: Oral and Poster

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