2013 National Conference on Health Communication, Marketing, and Media: Using Theory-Based Approaches and Audience Segmentation To Change Behavior and Reduce Health Disparities

Using Theory-Based Approaches and Audience Segmentation To Change Behavior and Reduce Health Disparities

Wednesday, August 21, 2013: 4:00 PM-5:30 PM

Centennial IV

Moderator:

James Bender, MHS, CHES

Using the Theory of Planned Behavior to Assess Intention to Quit Tobacco
Jacob Depue, Ph.D., Professional Data Analysts, Inc.; Marietta Dreher, BA, ClearWay Minnesota; Barbara Schillo, Ph.D., ClearWay Minnesota; Andrea Mowery, BA, ClearWay Minnesota; Michael Luxenberg, Ph.D., Professional Data Analysts, Inc.; Lija Greenseid, Ph.D., Professional Data Analysts, Inc.

Primary Research With Hard-to-Reach Youth Informs Teen Dating Violence Prevention Initiative
Caitlin Douglas, BA, Ogilvy Washington; Carrie Dooher, JD, Ogilvy Washington; Lauren Grella, MA, Ogilvy Washington; Tessa Burton, MPH, Centers for Disease Control and Prevention

Identifying Targeted Health Communication Strategies to Reduce Disparities: Understanding Contextual Determinants of Mammography Use Among Subgroups of Poor and Minority Women
Kassandra Alcaraz, PhD, MPH, American Cancer Society; Matthew Kreuter, PhD, MPH, Washington University in St. Louis

See more of: Oral and Poster

<< Previous Session | Next Session >>