What Communication Messages Are Working?

Tuesday, August 20, 2013: 2:00 PM-3:30 PM
Hanover C/D/E
Moderator:

Humorous Health Messages: “A Fresh Approach” for Road Safety Advertising Campaigns?
Ioni Lewis, BSc(Psych), BPsych(Hons), PhD, Centre for Accident Research and Road Safety - Queensland (CARRS-Q), Queensland University of Technology (QUT); Barry Watson, PhD, CARRS-Q, QUT; Katherine White, PhD, School of Psychology and Counselling, QUT

Testing of Message Appeals for Obesity Prevention Among Low-Income Audiences: What Is a Compelling Argument?
Alyssa Ghirardelli, MPH, RD, Public Health Institute with California Department of Public Health; Larry Bye, MS, National Opinion Research Center of the University of Chicago; Martin Barron, PhD, National Opinion Research Center of the University of Chicago

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