2013 National Conference on Health Communication, Marketing, and Media: Using Evaluation To Improve Practice

Using Evaluation To Improve Practice

Tuesday, August 20, 2013: 2:00 PM-3:30 PM

Centennial III

Moderator:

Cynthia Baur

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the CDC “Tips From Former Smokers” National Tobacco Education Campaign
Annice Kim, PhD, RTI International; Heather Hansen, MPP, RTI International; Jennifer Duke, PhD, RTI International; Kevin Davis, MA, RTI International; Robert L. Alexander Jr., PhD, MPH, CHES, Centers for Disease Control and Prevention; Amy Rowland, MSc, Centers for Disease Control and Prevention; Jane Mitchko, MEd, Centers for Disease Control and Prevention

Analysis of Traumatic Brain Injury Coverage in Print and Social Media
Terica Scott, MA, Centers for Disease Control and Prevention, National Center for Injury Prevention and Control; Michael Lionbarger, MPH, Centers for Disease Control and Prevention; Allison Zambon, MHS, CHES, NOVA Research Company; Daniel Eckstein, MA, NOVA Research Company; Rodrigo Ibacache, B.Sc., NOVA Research Company

The Real Cost: A Tobacco Prevention and Control Educational Campaign That Steers Away From Health Effects Messaging In Search Of Results
Tiffany Tutiakoff, Media Contractor for the State of Alaska's Tobacco Prevention and Control Program, Northwest Strategies

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