Building a mobile experience in today’s marketplace can be both an overwhelming and confusing process. The panel will discuss the reasons you might want to develop a mobile app and when you might instead decide to design a mobile website. While there is no magic formula for developing a successful mobile app or responsive website, understanding users’ expectations is paramount. A successful mobile app needs a good – if not unique – idea to make hundreds of millions of mobile device owners take notice. It must also provide a usable, engaging experience that meets users’ needs. While a successful mobile website needs to provide just enough content to help users answer their questions, yet not overwhelming them with too much on their small devices. The panel will include lessons learned from developing CDC’s mobile apps and responsive website, including: • How to develop requirements • Tips on creating wireframes and tools for drawing mock-ups • Ways to develop an engaging user interface • Techniques for conducting usability testing and tools for recording users’ interactions • Tips to help when deciding when to build a native, hybrid or web app as well as tips for deciding how to customize mobile experiences on the web • Developing content in plain language and a communication strategy when releasing your finished product The panel will discuss how CDC has developed a set of templates and modules for the agency to use on the web. Plus ways the team evaluates the success of each mobile experience, and plans for future enhancements.