Tuesday, August 19, 2014

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12:30 PM-2:00 PM

Opening Plenary Session

2:00 PM-2:15 PM

Break

2:00 PM-3:30 PM

Preventing Unintended Consequences of Health-Related Messaging: Focus on Suicide and Mental Illness

2:15 PM-3:45 PM

Gamification and Simulation to Improve Health

Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy

Reaching Minority and Ethnic Audiences through Community-Based Participatory Research Studies

Social Media Measurement and Analysis

Speaking with One Voice about Immunizations: How the CDC and State and Local Partners and Health Departments Are Working Together to Develop and Use Effective Communication Strategies.

3:45 PM-4:00 PM

Break

4:00 PM-5:30 PM

Advancing the Science on Anti-Tobacco Communication and Marketing

Campaigns and Learning Networks: How to Reach Professional Audiences

Mobile at CDC

Telling and Using Stories to Improve Communication

That's Entertainment! Using New Media Storytelling and Entertainment to Reach at-Risk Audiences

Using Digital Strategies to Reach Pregnant Women with Health and Safety Messages

5:30 PM-7:00 PM

Networking Reception

Wednesday, August 20, 2014

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7:00 AM-8:00 AM

Continental Breakfast

8:00 AM-9:30 AM

Community-Based Approaches to Reach Adolescents about Healthy Eating and Exercise

Cultural Communications: Exploring Innovative Messaging Strategies to Engage People Living with Disabilities and Ethnic/Racial Minorities

Data-Driven Health Communications

How to Do Successful Vaccination Campaigns

Innovative Approaches to STD and HIV Prevention Communications

9:30 AM-10:30 AM

Poster Session

10:30 AM-10:45 AM

Break

10:45 AM-12:15 PM

Wednesday Plenary Session

12:15 PM-1:15 PM

Lunch

1:15 PM-2:45 PM

Special Sessions

Storytelling As ‘Edutainment’: Reaching Public Health Professionals

2:45 PM-3:45 PM

Poster Session

3:45 PM-4:00 PM

Break

4:00 PM-5:30 PM

Affecting Outcomes through Attention to Branding

Creating Effective Advertising: What Works?

Partnering for Success, Reach and Sustainability

Social Media Is Not "One Size Fits All": Approaches to Understand the Audience to Select the Right Media

Social Media Strategies: Tips & Tools for Engaging Defined Audiences

Theory-Based Health Communication Practices

Thursday, August 21, 2014

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7:00 AM-8:00 AM

Continental Breakfast

8:00 AM-9:30 AM

Innovative Digital Platforms and Strategies

Meeting Audiences Where They Are: Tracking and Evaluating Public Health Messages Across Platforms

Meeting the Unique Needs of Diverse Populations: Creating Messaging and Tools Based on Differences Among Your Audiences

The Power of Knowledge for Vulnerable Populations

Tobacco Free Florida: Bringing CDC Best Practices to Life

Using Digital Media to Reach Teens

9:30 AM-10:00 AM

Break

10:00 AM-11:45 AM

Spotlight Sessions

11:45 AM-12:45 PM

Lunch

12:45 PM-2:15 PM

Innovative Outreach Strategies for Reaching Consumers (Overview): Lessons Learned from Act Against AIDS Campaigns

Reaching out to Vulnerable Populations

Reducing the Negative Impact of Tobacco through Video Games and Gamification

Tailoring Messages Really Does Make a Difference!

2:15 PM-2:45 PM

Break

2:45 PM-4:00 PM

Closing Plenary Session