2014 National Conference on Health Communication, Marketing, and Media (August 19-21): Creating Effective Advertising: What Works?

Creating Effective Advertising: What Works?

Wednesday, August 20, 2014: 4:00 PM-5:30 PM

Centennial III

Moderator:

Nedra Kline Weinreich, MS

Creative Approaches Proven to Drive Action
Patty Goldman, BA, Advertising Council

New Media Strategies for New Services: Using Empathy and Animation to Launch Cessation Services
Andrea Mowery, BA, ClearWay Minnesota

Perceived Effectiveness of Televised Obesity Prevention Messages: Findings from a National Survey
Terry O'Toole, PhD (Health Scientist), Centers for Disease Control and Prevention; Erik Crankshaw, PhD, RTI; Matthew Meggers, PhD, RTI; Todd Rogers, PhD, RTI; Suzanne Gates, MPH, Centers for Disease Control and Prevention; Jan Jernigan, PhD, Centers for Disease Control and Prevention

See more of: Oral and Poster

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