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Oral and Poster

Tuesday, August 19, 2014

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12:30 PM-2:00 PM


Opening Plenary Session

2:00 PM-2:15 PM


Break

2:15 PM-3:45 PM


Gamification and Simulation to Improve Health

Quantitative Audience Research to Inform Youth-Related Public Health Communication and Policy

Reaching Minority and Ethnic Audiences through Community-Based Participatory Research Studies

Social Media Measurement and Analysis

3:45 PM-4:00 PM


Break

4:00 PM-5:30 PM


Advancing the Science on Anti-Tobacco Communication and Marketing

Campaigns and Learning Networks: How to Reach Professional Audiences

Telling and Using Stories to Improve Communication

That's Entertainment! Using New Media Storytelling and Entertainment to Reach at-Risk Audiences

5:30 PM-7:00 PM


Networking Reception

Wednesday, August 20, 2014

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7:00 AM-8:00 AM


Continental Breakfast

8:00 AM-9:30 AM


Community-Based Approaches to Reach Adolescents about Healthy Eating and Exercise

Data-Driven Health Communications

How to Do Successful Vaccination Campaigns

Innovative Approaches to STD and HIV Prevention Communications

9:30 AM-10:30 AM

 
Poster Session

10:30 AM-10:45 AM


Break

10:45 AM-12:15 PM


Wednesday Plenary Session

12:15 PM-1:15 PM


Lunch

1:15 PM-2:45 PM


Special Sessions

2:45 PM-3:45 PM

 
Poster Session

3:45 PM-4:00 PM


Break

4:00 PM-5:30 PM


Affecting Outcomes through Attention to Branding

Creating Effective Advertising: What Works?

Partnering for Success, Reach and Sustainability

Social Media Is Not "One Size Fits All": Approaches to Understand the Audience to Select the Right Media

Theory-Based Health Communication Practices

Thursday, August 21, 2014

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7:00 AM-8:00 AM


Continental Breakfast

8:00 AM-9:30 AM


Innovative Digital Platforms and Strategies

Meeting Audiences Where They Are: Tracking and Evaluating Public Health Messages Across Platforms

Meeting the Unique Needs of Diverse Populations: Creating Messaging and Tools Based on Differences Among Your Audiences

The Power of Knowledge for Vulnerable Populations

Using Digital Media to Reach Teens

9:30 AM-10:00 AM


Break

10:00 AM-11:45 AM


Spotlight Sessions

11:45 AM-12:45 PM


Lunch

12:45 PM-2:15 PM


Reaching out to Vulnerable Populations

Reducing the Negative Impact of Tobacco through Video Games and Gamification

Tailoring Messages Really Does Make a Difference!

2:15 PM-2:45 PM


Break

2:45 PM-4:00 PM


Closing Plenary Session