Poster Session

Perceived HIV-Related Stigma and Homophobia within a Nationally Representative Sample
Jocelyn Taylor, BA, Centers for Disease Control and Prevention; Euna August, PhD, MPH, Centers for Disease Control and Prevention; Jo Ellen Stryker, PhD, Centers for Disease Control and Prevention

A Demand Creation Toolkit for Voluntary Medical Male Circumcision (VMMC) in Southern and Eastern Africa
Daniel Rutz, MPH, Emory University Rollins School of Public Health

Effectiveness of Infographics in Radiation Emergency Communications
Leeanna Allen, MPH, MCHES, Centers for Disease Control and Prevention

Health Literate Mobile Apps: A Healthfinder.Gov Case Study
Ellen Langhans, MA, Dept of Health and Human Services

Toward Universal Precautions: Tracking Quality of Health Websites at a National Level
Theresa Devine, MPH, US DHHS; Ellen Langhans, MA, Dept of Health and Human Services

The Feasibility of the Step Approach to Message Design and Testing (SatMDT) to Enhance the Persuasive Impact of Emotion-Based Road Safety Messages
Ioni Lewis, BSc(Psych), BPsych(Hons), PhD, Centre for Accident Research and Road Safety - Queensland (CARRS-Q), Queensland University of Technology (QUT); Barry Watson, PhD, CARRS-Q, QUT; Katherine M. White, PhD, School of Psychology and Counselling, QUT; Barry Elliott, M.Comm Hons, Consultant Psychologist; Samantha Cockfield, Senior Manager (Road Safety), Transport Accident Commission (TAC); John Thompson, General Manager, Mitchell & Partners (formerly TAC)

Going Beyond Translation - Transcreating Health Education Materials for Limited English Proficient Audiences
Alina Shaw, MPH, CDC; Alfonso Rodriguez-Lainz, PhD, DVM, MPVM, CDC; Kristin Mattson, MPH, CHES, Oak Ridge Institute for Science and Education (ORISE), Oak Ridge Associated Universities (ORAU)

Empowering Clinicians As Advocates Against Childhood Obesity
Jane Lowers, BSJ, WebMD; Matt Holland, Director of government services, WebMD; Kristin Richardson, Senior scientific director, Medscape Education; Marion Standish, Senior advisor to the president, The California Endowment; Mary Van Kleuen, Researcher, Healthcare Peformance Consulting

Validation of a New Instrument: A Possible Assessment Tool to Evaluate Programs Designed to Change Health Behaviors
Glenn Albright, Ph.D., Baruch College; Kristen Shockley, Ph.D., Baruch College; Lynn Davis, M.Ed, Kognito

Lyme Corps: A Train-the-Trainer Approach to Lyme Disease Prevention & Education
Christina Nelson, MD, MPH, Centers for Disease Control and Prevention; Anna Perea, MS, Centers for Disease Control and Prevention; Dana Perella, MSPH, Philadelphia Department of Public Health

Social Squared: Applying Behavior Change Theory in Social Media Campaign Planning
Sarah Van Velsor, BA, Ogilvy Washington; Anna Zawislanski, MPH, Ogilvy; Emily Zeigenfuse, MPH, Ogilvy Washington; Trish Taylor, Ph.D., Ogilvy; Ann M. Taubenheim, Ph.D., M.S.N., National Heart, Lung and Blood Institute, NIH

Educating HIV/AIDS Providers Along the US/Mexico Border
Marcos Alcorn, BS. MPA, Texas/Oklahoma AIDS Education & Training Center

Knowing Your Audience: Differences Between Hispanic Subgroups in Cigarette Use and Related Beliefs
Michael Baumann, PhD, The University of Texas at San Antonio; Raymond Garza, PhD, The University of Texas at San Antonio; Ines Alexandra Parks, MS, CHES, Legacy Foundation; Rene Gonzalez, BA, Hispanic Association of Colleges & Universities

Breast-Cancer Self-Protective Motivations of African-American Women: Assessing Comparative Risk, Benefits, Barriers, and Subjective Norms
Vinita Agarwal, Ph.D., Salisbury University, Md

Obamacare or the ACA? Understanding Young Adults' Attitudes Toward the Affordable Care Act
Laura Marshall, M.A., Interdisciplinary Health Communication; Doctoral Fellow, University of North Carolina, Chapel Hill

Emotional Infographic: Replacing Complementary Graphics and Signs with Anticipated Emotional Expressions
Yi Wang, PhD Student, University of Connecticut; Jueman Zhang, PhD, New York Institute of Technology

Small Change, Big Difference � Campaigning Nutrition and Dietary Advice in Norway
Anita Thorolvsen Munch, -, The Norwegian Directorate of Health; Anniken Owren Aarum, .., The Norwegian Directorate of Health

The Use of Gamification in Health & Fitness Apps
Josh West, PhD, MPH, Brigham Young University

Tailoring Sodium Reduction Messages to African Americans: Findings from a Corner Store Pilot Project in Kansas City
Amy Dunaway, MPH, MA, Health Communication Research Center; natalie hampton, MPH, Health Communication Research Center; Ashley Sipocz, MPH, CPH, University of Missouri Health Communication Research Center; Jon Stemmle, MA, University of Missouri; Glen Cameron, PhD, University of Missouri

GYT Exposure Among Youth and Effects By Dose
Allison Friedman, MS, CDC, NCHHSTP; Mary McFarlane, PhD, CDC; Melissa Habel, MPH, Centers for Disease Control and Prevention; Matthew Hogben, PhD, Centers for Disease Control and Prevention; Rachel Kachur, MPH, Centers for Disease Control and Prevention; Kathryn Brookmeyer, Ph.D., Centers for Disease Control and Prevention

Collaborative Development, Promotion and Evaluation of a Web-Based Intervention for African-American Young Breast Cancer Survivors
Temeika Fairley, PhD, Centers for Disease Control and Prevention; Mary Ann K. Hall, MPH, ICF International; Ashani Johnson-Turbes, PhD, ICF International; Angela R. Moore, MPH, Centers for Disease Control and Prevention; Natasha Buchanan, PhD, Centers for Disease Control and Prevention; Marnie House, PhD, ICF International; Linda Baffo, MPH, ICF International; Dara Schlueter, MPH, ICF International; Kelly Hodges, MS, Sisters Network Inc; Leslie Schover, PhD, University of Texas MD Anderson Cancer Center

Comparing Television Ads - Using Key Indicators to Evaluate Effectiveness of Ads
Marietta Dreher, BA, ClearWay Minnesota; Andrea Mowery, BA, ClearWay Minnesota; Barbara Schillo, Ph.D., ClearWay Minnesota; Michael G. Luxenberg, Ph.D., Professional Data Analysts, Inc.; Jacob Depue, Ph.D., Northeastern University

Small Steps to a Healthier You Challenge: A New Approach to Social Marketing Campaigns Grounded in Behavioral Science
Barbara Blue, MA, Booz Allen Hamilton; Colleen Gray, BA, Booz Allen Hamilton

Developing Tailored Health Content to Promote Colorectal Cancer Screenings Using Longitudinal Health Data
Kathleen Durant, PhD, Silverlink Communications; Jack Newsom, ScD, Silverlink Communications; Kara Emerson, MA, Silverlink Communications; Margot Walthall, MHA, Optum Labs

Spreading HAI Reduction Initiatives through State Health Department and Quality Improvement Organization Collaboration
Chinyere Alu, MPH, Illinois Department of Public Health; Karen Boland, RN, CIC, Telligen

Advancing Health Care through Health Information Technology
Tim Weinheimer, Senior Vice President, Online Strategy, Ketchum, Inc; Christopher Handler, PhD, Ketchum, Inc; Chris Shreeve, MA, Ketchum

The Other Health Insurance Gap: Who Doesn't Understand Health Insurance and How to Reach Them
Rosemary McGillan, MA, Porter Novelli Public Services; John Norris, BA, Porter Novelli Public Services

Interacting with the Webmd Patient: Online Health Information and the Doctor-Patient Relationship
Rosemary McGillan, MA, Porter Novelli Public Services; John Norris, BA, Porter Novelli Public Services

Social Media Accessibility
Jennifer Smith, BA, Danya International, Inc.

Utilizing Technology to Close the HIV/AIDS Knowledge Gap in Texas/Oklahoma Region
Marcos Alcorn, BS. MPA, Texas/Oklahoma AIDS Education & Training Center

Building and Testing a Developmental Milestone Tracking App with Parents and Childcare Providers
David Munoz, Graduate Student, Georgia Institute of Technology, Georgia Institute of Technology

Primary Care Physicians' Views on Nutrition Counseling
Chung-Tung Jordan Lin, PhD, U.S. Food and Drug Administration

Principles of Community Engagement with Social Media
Hector Manuel Ramirez, Person with lived experiences, Mental Health Services Oversight and Accountability Commission

Health Professionals' Personal Use of Facebook: Impacts on Client Impressions of Credibility in Canada
Cynthia Weijs, BA, MPH, PhD Candidate, University of Guelph; Jason Coe, PhD, DVM, University of Guelph; Serge Desmarais, PhD, University of Guelph; Shannon Majowicz, PhD, BSc, University of Waterloo; Andria Jones-Bitton, Phd, DVM, University of Guelph

The Hispanic Millennial Project: Part Two �Hispanic Millennials & Health: Attitudes, Behaviors and Opportunities
Jose Villa, MA, SENSIS; Danny Allen, JD, MBA, Sensis

The Need for Digital Content Strategy in Public Health Programs
Amy Sanders, M.A., ICF International; Mary Schwarz, BA, ICF International; Erik Augustson, PhD, MPH, National Cancer Institute; Heather Patrick, PhD, National Cancer Institute

Fotonovelas (graphic stories) for Mental Health Stigma Reduction Among Latinos
Maria Elena Villar, PhD, MPH, Florida International University; Lorene Bauduy, M.S., Federation of Families / YouthMOVE - Miami

Facebook Reach Is Falling. Now What?
Chad Hyett, Senior Vice President, Porter Novelli, Porter Novelli

Citizen Pscientist: Engaging Patients in Data Analysis
Jessica Lamb, BA, National Psoriasis Foundation; Marin Aurand, BA, National Psoriasis Foundation; Catie Coman, MA, National Psoriasis Foundation

Visual and Text Mass Media Content about Skin Cancer and Tanning
Jennifer McWhirter, BSc, PhD Candidate, University of Waterloo

Show Me: A Communication Tool for Family Assistance Centers
Ana Tellez, MA, CommunicateHealth, Inc.; Samantha Stone, MA, Office of Preparedness and Emergency Management; Kerry Evans, MPA, Office of Preparedness and Emergency Management; Amina Patton, Master of Graphic Design, CommunicateHealth

What Do Families Want to Know? Caregiver Information Needs Following a Newborn Screening for Cystic Fibrosis
Yulia Strekalova, MS, MBA, University of Florida

Transforming Health Communication into Iterative User Experience Development
Michael Anton, Attendee, IBM Globlal Business Services

Lessons Learned from a Health and Policy-Related Secondhand Smoke Health Communication Campaign
Rebecca Murphy, PhD, MPH, University of New England; Cheryl Rivard, MPH, Roswell Park Cancer Institute; Barbara Moeykens, MS, Maine Center for Disease Control and Prevention Partnership for a Tobacco-Free Maine; Ruth Dufresne, MS, University of New England

Response and Self-Efficacy during an Active Shooter Crisis
Toni Hoang, PhD in Health Communication, University of Houston-Downtown

Building a Values-Based Message to Motivate Support for Reducing Disparities
Jennifer Messenger Heilbronner, BA, Metropolitan Group; Laura Dellinger, BA, Metropolitan Group; Kevin Kirkpatrick, BA, MS, Metropolitan Group