2014 National Conference on Health Communication, Marketing, and Media (August 19-21): Theory-Based Health Communication Practices

Theory-Based Health Communication Practices

Wednesday, August 20, 2014: 4:00 PM-5:30 PM

Hanover C/D/E

Moderator:

Judith McDivitt, PhD

A Theory-Based, Quantitative Approach to Developing Priority Segments and Personas
Lauren McCormack, PhD, RTI International; Olivia Taylor, MPH, RTI International; Carla M. Bann, PhD, RTI International; R. Craig Lefebvre, PhD, RTI International; Paula Rausch, PhD, RN, FDA Center for Drug Evaluation and Research

The CDC Clear Communication Index Is an Evidence-Based Approach to Clarity
Cynthia Baur, PhD, Centers for Disease Control and Prevention; Christine Prue, MSPH, PhD, Centers for Disease Control and Prevention

Using the Theory of Planned Behavior to Explain Hispanics Perception of Complementary and Alternative Medicine for Mental Health
Elizabeth Pessin, Masters student, Florida International University; Maria Elena Villar, PhD, MPH, Florida International University

See more of: Oral and Poster

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