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Using Digital Media to Reach Teens

Thursday, August 21, 2014: 8:00 AM-9:30 AM
Grand A/B
Moderator:
Michael Greenwell

R U Using SMS to Communicate with Youth in Urban Communities?
Meghan McMahon, BA, Ogilvy Public Relations; Carrie Dooher, JD, Ogilvy Washington; Sarah Heidlberg, BA, Ogilvy Washington; Tessa Burton, MPH, Centers for Disease Control and Prevention

Advanced Digital Targeting: Comparing the Reach and Engagement of Teen Tobacco Prevention Digital Campaigns Using Distinct Targeting Strategies
Jeffrey W. Jordan, MA, Rescue Social Change Group; Jaclyn Goldbarg, MPH, Rescue Social Change Group

Effective Digital Media Messages for Tobacco Prevention with Generation Z
Jeffrey W. Jordan, MA, Rescue Social Change Group; Mayo Djakaria, MPH, Rescue Social Change Group

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