2014 National Conference on Health Communication, Marketing, and Media (August 19-21): Social Media Measurement and Analysis

Social Media Measurement and Analysis

Tuesday, August 19, 2014: 2:15 PM-3:45 PM

Centennial IV

Moderator:

Jana Thomas, MPA

Overcoming Facebook Zero for Health: Strategies for Managing the Decline in Organic Facebook Reach
Emily Zeigenfuse, MPH, Ogilvy Washington; Sarah Van Velsor, BA, Ogilvy Washington

Using Social Listening and Web Traffic Analysis Following Major Media Health Events to Inform Public Health Campaigns
Scott Jones, B.S., Certified Web Analyst, IQ Solutions, Inc.; Stephanie Adams, B.A., IQ Solutions, Inc.; Yukari Takata Schneider, PhD, MPH, IQ Solutions, Inc.

More Isn't Better. Better Is Better. but, How Do You Know How Effective Your Social Media Program Is?
Jana Thomas, MPA, Porter Novelli; Laura Zauderer-Baldwin, MPH, Centers for Disease Control and Prevention; Courtney Wagoner, BA, Porter Novelli

See more of: Oral and Poster

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