Advancing the Science on Anti-Tobacco Communication and Marketing

Tuesday, August 19, 2014: 4:00 PM-5:30 PM
Hanover C/D/E
Moderator:

Cdc's Tips from Former Smokers (Tips) Campaign: The Effect of a National Antismoking Media Campaign and Varying Media Exposure on Nonsmokers
Robert L. Alexander Jr., PhD, MPH, CHES, Centers for Disease Control and Prevention; Kevin Davis, MA, RTI International; Jennifer Duke, PhD, RTI International; Sherry Emery Emery, MBA, PhD, Health Media Collaboratory, University of Illinois at Chicago; Robert Rodes, MS, MBA, MEd, Centers for Disease Control and Prevention; Jami Fraze, PhD, Centers for Disease Control and Prevention; Rebecca Bunnell, ScD, MEd, Centers for Disease Control and Prevention

Exposure to State-Funded Anti-Tobacco Television Advertising Since the MSA, 1999 - 2012
Glen Szczypka, MA, Health Media Collaboratory, University of Illinois at Chicago; Sherry Emery Emery, MBA, PhD, Health Media Collaboratory, University of Illinois at Chicago; Robert L. Alexander Jr., PhD, MPH, CHES, Centers for Disease Control and Prevention

Smokers Response to Alternative Tobacco Product Warning Labels: An Experimental Study
Lucy Popova, PhD, University of California San Francisco; Pamela Ling, MD, MPH, University of California, San Francisco

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