Using videos to educate key decision makers about health issues is nothing new. Videos have always helped relay facts, figures and information in a way that is often more engaging than traditional print media. But creating a convincing video that motivates action and encourages change can be challenging. Too often, however, public health educational videos are not engaging; they are reports or directives on what to do or not do. Like a report, these videos provide information, facts and figures; but they are all mind and no heart. That’s where storytelling and the concept of “edutainment” (entertainment that educates) can play a role. Using concepts from storytelling, “edutainment”, and even behavioral journalism has proven successful in developing highly engaging video content for many public health programs and social marketing campaigns. In this session, Westat’s health communications and video production specialists will explore how they have used storytelling principles to produce creative, compelling, and award-winning videos for three specific clients -- SAMHSA, AHRQ, and CDC. Each of the panelists will present how they used key elements such as “challenge vs. failure”, surprise, victory, emotional journey and authenticity to bring public health issues to life. They will discuss how they brainstormed and generated ideas, scouted the story, and produced an award-winning video. Each will also discuss strategies used get their stories disseminated across various mediums and outlets. The session’s goal will be to spark ideas health communications professionals can use to create videos that infuse facts and figures with elements of engagement.