Poster Session I and II

Creating Innovative Strategies to Reach the Young Military Tobacco User
Gabrielle Kirk, MPH, Defense Health Agency; Paul Fitzpatrick, MA, Defense Health Agency

The Rosalynn Carter Fellowships for Mental Health Journalism Program (JFP) Evaluation
Robin McGee, MPH, Emory University; Stephanie Uribe, M.Ed., M.Sc., The Carter Center

A Mobile State of Mind: Reaching Key Audiences with Vital Behavioral Health Resources
Elizabeth Perez, MPH, Substance Abuse and Mental Health Services Administration; Mitra Ahadpour, MD, Substance Abuse and Mental Health Services Administration; August Lodato, B.A., Substance Abuse and Mental Health Services Administration; Lisa Falconer, MPH, CHES, Substance Abuse and Mental Health Services Administration; Adam Lee, MS, MBA, PMP, CSM, Substance Abuse and Mental Health Services Administration; Stephanie Adams, B.A., Substance Abuse and Mental Health Services Administration

The Times They Are a-Changin': Communicating Evolving Health Guidelines
Ellen Robinson, M.H.S., IQ Solutions; Rachael Picard, B.A. Communications, IQ Solutions

Your Public Health Agency Needs a Blog: Ten Reasons to Start a Blog and How It Will Help You Serve Your Constituency
Scott Jones, B.S., Certified Web Analyst, IQ Solutions, Inc.; Stephanie Adams, B.A., Substance Abuse and Mental Health Services Administration; Yukari Takata Schneider, PhD, MPH, IQ Solutions, Inc.

Instructing Low-Capacity Organizations on Professional Social Media Program Implementation and Best Practices for Injury and Violence Prevention
Rosie Bretthauer-Mueller, BA, Centers for Disease Control and Prevention; Rupal Mehta, MPH, Centers for Disease Control and Prevention

Using Visual Communications to Develop State-Based Profiles on Restraint Use and Impaired Driving
TaWanna Berry, MA, Westat; Laurie Beck, MPH, Centers for Disease Control and Prevention; Jessica Burke, B.A., Centers for Disease Controland Prevention; Marguerite Campbell, M.S., Westat, Health Communications; Erin Loomis, BA, Westat; Christina Stennett, B.S., Westat, Health Communications

Evaluating Knowledge and Decision-Making Related to Medication Use in Pregnancy
Kara Polen, MPH, Centers for Disease Control and Prevention; Meghan Frey, MPH MA, Centers for Disease Control and Prevention; Molly Lynch, MA, RTI International; Linda Squiers, PhD, RTI International; Janis Biermann, MS, March of Dimes; Edward McCabe, MD, PhD, March of Dimes; Cheryl Broussard, PhD, Centers for Disease Control and Prevention

How to Create an HIV Testing Campaign: Lessons Learned from Successful Sexual Health and High-Impact Health Campaigns
Erika Reed-Gross, MHS, Westat-Atlanta; Euna August, PhD, MPH, MCHES, Centers for Disease Control and Prevention; Jennie Johnston, BA, Centers for Disease Control and Prevention; TaWanna Berry, MA, Westat; Karra French, BS, Westat; Jose Medina, MPH, CHES, DrPH, Penngood

Communicating Effectively about the Affordable Care Act: A Qualitative Study of Communication Sources and Needs Among African Americans, Whites, and Latinos
Diana Sisson, PhD(c), University of South Carolina; Andrea Tanner, PhD, University of South Carolina; Caroline Bergeron, DrPH(c), MSc, University of South Carolina; Daniela Friedman, MSc, PhD, University of South Carolina; Otis Owens, PhD, University of South Carolina; Van Kornegay, MMC, University of South Carolina; Megan Weis, DrPH, South Carolina Institute of Medicine & Public Health; Lee Patterson, MSW, Richland Library

If You Can Explain Radiation, You Can Explain Anything! Lessons Learned from Communicating a Challenging Topic. [Environmental Health]
John Donovan, MPH, Centers for Disease Control and Prevention

Systematic Review of Information Architecture of Web-Based Interventions to Improve Health Outcomes
Jillian Pugatch, MPH, ICF International; Emily Grenen, BS, ICF International; Heather Cole-Lewis, PhD, MPH, ICF International; Mary Schwarz, BA, ICF International; Yvonne M. Hunt, PhD, MPH, National Cancer Institute; Erik Augustson, PhD, MPH, National Cancer Institute

: Public Health Communicator Certification �By the Letters.� a Crosswalk of Ccph Competencies and Skillsets and Preliminary Ph Wins Findings
Kristine Smith, M.A., CCPH, National Public Health Information Coalition

Training That Translates: Instructive Registry Marketing That Impacts Audiences
Kim Vermillion, BA with High Honors, University of Florida/ MA, University of Texas in government with an emphasis in statistics, Brunet-Garcia Advertising

Dear Me New Hampshire - Results of a Statewide Tobacco Cessation Media Campaign
Christin D'Ovidio, MFA, CCPH, State of New Hampshire, Department of Health and Human Services, Division of Public Health Services; Karyn Dudley-Madore, MEd, CCPH, JSI Research and Training Institute, Inc.

AIDS.Gov Virtual Office Hours: Social Media Technical Assistance for Improved Staff Capacity in HIV Program Outreach and Health Communication
Michelle Samplin-Salgado, MPH, John Snow, Inc and AIDS.gov; Jodi Sperber, MSW, MPH, John Snow, Inc; Pavni Guharoy, MPH, John Snow, Inc and AIDS.gov; Aisha Moore, MPH, AIDS.gov; Miguel Gomez, BS, U.S. Department of Health and Human Services

Reporting Cancer Research and Treatment: A Content Analysis of Health News Review Evaluations
Jordan Neil, MA, University of Florida; Kim Walsh-Childers, Ph.D, University of Florida; Jennifer Braddock, PhD, University of Florida

The Public's Perception of the Media's Coverage of Ebola: Results from a National Survey of the U.S. Public
Linda Squiers, PhD, RTI International; Bridget Kelly, MPH, PhD, RTI International; Carla M. Bann, PhD, RTI International

How Is the Transmedia Concept Applied to Address Health Among Young Japanese?: Roboryman Project
Yoko Kawamura, PhD, MPH, Kumamoto University; Shigeki Tsuzuku, PhD, MPH, MD, Kumamoto University; Katsuaki Sato, BA, Katsuaki Design

The HHS Health Game Jam: Cutting Edge HIV Prevention
Leigh Willis, PhD, MPH, Centers for Disease Control and Prevention; Dan Baden, MD, CDC; Peter Jenkins, BA, OADC/DCS

Fittext: Using a Multi-Channel Approach, Driven By SMS, to Increase Fitness Levels Among a Geographically Dispersed Niche Audience
Barbara Blue, MA, Booz Allen Hamilton; Colleen Gray, BA, Booz Allen Hamilton; Lisa Brown, BA, Booz Allen Hamilton

Digital Targeting for Priority Youth & Young Adult Populations
Tyler Janzen, BA, Rescue Social Change Group; Joseph Smyser, PhD, MSPH, Rescue Social Change Group; Jeffrey W. Jordan, MA, Rescue Social Change Group

A Design-Thinking Approach to Developing an Educational Sickle Cell Trait Website
Lisa Shook, MA, MCHES, Cincinnati Children's Hospital Medical Center

The Relationship Between Education and Health Literacy Among Senior Citizens
Marsha Lawrence, Phd, Keiser University

Introducing the Chronic Disease Prevention Messaging Toolkit: Share Your Story
Mary Rousseve, BA, California Department of Public Health

Families, Focus Groups, and Food Marketing: A Mixed Methods Study on Media Literacy
Rachel Powell, PhD, MPH, Centers for Disease Control and Prevention

eBaby4U Sustainability Project: A Case Study in Public Health Persuasion Targeting Hard-to-Reach African American Teen Mothers
Kathleen Ragsdale, PhD, Mississippi State University; Melanie Loehwing, PhD, Mississippi State University; April Heiselt, PhD, Mississippi State University; Sydney K. Harper, MS, CHES, University of Alabama in Huntsville; Laura R. Walton, PhD, APR, Mississippi State University

Reducing Health Disparities through Tailored Communications: An Overview of the Food and Drug Administration's/ Office of Minority Health's Outreach and Communications Program
Jovonni Spinner, MPH, CHES, Food and Drug Administration/Office of Minority Health; Sydnee Logan, N/A, Food and Drug Administration/Office of Minority Health; Katherine Bravo, N/A, Food and Drug Administration/Office of Minority Health

Smartphone Utilization Among Atlanta and Grady Hospital Patients: Assessing the Feasibility of a Mobile Home Application for HIV Adherence Medication for HIV-Positive Patients
Julian Diaz, Graduate Student, Emory University; Jonny Andia, Ph.D., Centers for Disease Control and Prevention

Pictorial Health Warnings on Cigarette Packets: A Case of South Korea Having the World's Second Highest Smoking Rate
Jay (Hyunjae) Yu, Faculty, Sogang University, School of Communication, South Korea

Understanding Public Health Skeptics: Findings from a National Survey
Deanne Weber, PhD, Porter Novelli; Christine Sullivan, MPH, Porter Novelli; Justin Greeves, B.S., Porter Novelli

Counterbalance: A Rural Tobacco Point of Sale Intervention Using a Statewide Census of Vermont Tobacco Retailers
Rebecca Brookes, B.A., Vermont Department of Health

Pubmed Commons: Advancing Peer-to-Peer Scholarly Communication Toward Improving Health Outcomes
Michelle Farabough, Teaching Assistant/PhD Candidate College of Information, Department of Library and Information Science at the University of North Texas AND PhD Candidate in Interdisciplinary Information Science, Health Informatics Program, University of North Texas; Shelly Burns, MLIS, AHIP, CAS Health Sciences Librarianship / PhD Student, University of North Texas

Healthy Home Environment, Low-Income Children, and Patient-Centered Medical Home
XIN HU, huxin1127, Rollins School of Public Health, Emory University

Google Tools & Technologies for Understanding Audiences
Angela Grossfeld, BA, University of Maryland, Google; Roy Daiany, BS, Google

Children's Health after the Storms (CHATS) CBO & Media Campaign
Trina Stevens, Project Manager, RTI International

Partnering with Community-Based Organizations to Test Public Health Emergency Materials with Limited English Proficient Spanish Speakers
Kristin A. Mattson, MPH, CHES, ORAU, Oak Ridge Institute for Science and Education (ORISE); Valerie R. Johnson, MPH, CHES, Centers for Disease Control and Prevention; Ann McCorquodale Burkhardt, MA, Centers for Disease Control and Prevention; Laura Ann Smith, MA, Centers for Disease Control and Prevention; Caitlyn Lutfy, MPH, Centers for Disease Control and Prevention; Ben Wilburn, BA, ORAU, Oak Ridge Institute for Science and Education (ORISE); Laura B. Ribas, BA, Centers for Disease Control and Prevention; Luciann M. Draper, BA, Centers for Disease Control and Prevention; John P. O'Connor, MS, Centers for Disease Control and Prevention

The Million Hearts� Healthy Eating and Lifestyle Resource Center: Providing Real-World Tools to Lead a Heart-Healthy Lifestyle
Abigail Fredenburg, MA, Hager Sharp; Amy Burnett Heldman, MPH, Centers for Disease Control and Prevention; Katherine Nicol, MS, Hager Sharp, Inc.; Shelly Spoeth, BS, Hager Sharp; Janelle Gunn, MPH, RD, Centers for Disease Control and Prevention; Katherina Grusich, BA, IHRC, Inc.; Renee Lauber, MS, Meredith Corporation

The Hunt for Healthy Eyes: Gamifying Eye Health Information Across Social Media Platforms
Amelia Burke-Garcia, MA, Westat; Kym Collins-Lee, BA, National Eye Institute; Adam Finch III, MBA, Westat; Mariana Serrani, MA, Westat

Does Patients' Ability to Find, Understand, and Use Health Information Predict Involvement in Shared Decision Making?
Lisa Wigfall, PhD, University of South Carolina - Arnold School of Public Health; Andrea Tanner, PhD, University of South Carolina

Development of Theory-Driven Injury Prevention Communication Strategies for US Army Medical and Health Education Personnel
Mellina O. Stephen, MPH, U.S. Army Public Health Command; Ashley Beale, MPH, U.S. Army Public Health Command; Esther Pfau, MPH, U.S. Army Public Health Command; Veronique Hauschild, MPH, U.S. Army Public Health Command; Anna Schuh, PhD, U.S. Army Public Health Command; Michelle Canham-Chervak, PhD, MPH, U.S. Army Public Health Command

Perceptions of Obesity-Related Issues in U.S. Communities: Findings from a National Survey
Suzanne Gates, MPH, Centers for Disease Control and Prevention; Thomas Lehman, MA, FHI 360; Rebecca Ledsky, MBA, FHI 360; Andre Weldy, MPH, FHI 360

Bus Ads, Twitter, and Google Banner Ads: Taking the Best Multiplatform Approach to Social Marketing
Elaine Myada, Bachelor of Arts, Octane Public Relations and Advertising

Twitter Posts, Gist, and the Perceived Risk of Using a Novel Recreational Drug
Candice Coffman, B.A., The University of Texas at El Paso; Madison Trimbath, B.S., The University of Texas at El Paso; Lizeth Baeza Garcia, B.A., The University of Texas at El Paso; Lawrence Cohn, Ph.D., The University of Texas at El Paso

Ebola, Risk Perception, and Behaviour
Gabriel Frietze, B.A., University of Texas at El Paso; Karla LLanes, B.A., University of Texas at El Paso; Lawrence Cohn, Ph.D., The University of Texas at El Paso

Take Control and Get Screened: A Content Analysis of the National Colorectal Cancer Action Campaign
Christine Skubisz, Ph.D., Emerson College

Using SMS to Promote HCV Testing and Linkage to Care
Nirah Johnson, LCSW, NYC Department of Health and Mental Hygiene; Melissa Ip, MA, NYC Department of Health and Mental Hygiene; Fabienne Laraque, MD, MPH, NYC Department of Health & Mental Hygiene

Determinants and Predictive Validity of Perceived Effectiveness for Antismoking Ads: Evidence from the Tips from Former Smokers Campaign
Kevin Davis, MA, RTI International; Jennifer Duke, PhD, RTI International; Paul Shafer, MA, RTI International; Deesha Patel, MPH, Centers for Disease Control and Prevention; Robert Rodes, MS, MBA, MEd, Centers for Disease Control and Prevention; Diane Beistle, BA, Centers for Disease Control and Prevention

Association of Population Health Literacy and Social Vulnerability: Implications for Health Communication
Katherine Wargo, MPH, University of Georgia College of Public Health; Jennifer Gay, PhD, University of Georgia College of Public Health

How to Protect Your Health Agency or Organization Against Social Media Hacking
Emily Zeigenfuse, MPH, Ogilvy Washington; Michael Mangi, B.S., Ogilvy Washington; Jordan Mitchell, B.A., Ogilvy Washington; Sarah Van Velsor, BA, Ogilvy Washington; Kitty Harding, MPH, Ogilvy

Assessment of Youtube Videos As a Source of Information on Medication Use in Pregnancy
Craig Hansen, PhD, South Australian Health and Medical Research Institute; Julia Interrante, MPH, Centers for Disease Control and Prevention; Elizabeth Ailes, PhD, Centers for Disease Control and Prevention; Meghan Frey, MPH MA, Centers for Disease Control and Prevention; Cheryl Broussard, PhD, Centers for Disease Control and Prevention; Valerie Godoshian, BS, Centers for Disease Control and Prevention; Courtney Lewis, --, Centers for Disease Control and Prevention; Kara Polen, MPH, Centers for Disease Control and Prevention; Amanda Garcia, MPH, Centers for Disease Control and Prevention; Suzanne Gilboa, PhD, Centers for Disease Control and Prevention

Engaging Digital Influencers to Raise Awareness of Sodium in Children's Diets
Abigail Fredenburg, MA, Hager Sharp; Amy Burnett Heldman, MPH, Centers for Disease Control and Prevention; Katherina Grusich, BA, IHRC, Inc.; Janelle Gunn, MPH, RD, Centers for Disease Control and Prevention; Shelly Spoeth, BS, Hager Sharp

Wait, There's More! Promoting Tobacco Cessation Services through an Infomercial
Mike Sheldon, Communications Manager, ClearWay Minnesota

Raw Onions, Grandmothers and Vaccine Uptake: How Cultural Traditions of Home Remedies and Self-Reliance May Contribute to Low Immunization Rates Among Adult African Americans
Karen Hilyard, PhD, asst prof at UGA College of Public Health, University of Georgia; Sandra Quinn, PhD UMD School of Public Health, University of Maryland; Donald Musa, DrPH, University of Pittsburgh; Vicki Freimuth, PhD, University of Georgia; Amelia Jamison, MA, University of Maryland

Responding to and Mitigating Drug Shortages Using Mobile Technology
Paul Buckman, Director, Division of Online Communictions, CDER, OCOMM, FDA, U.S. Food and Drug Administration

Social Media and the Internet: A Potential Platform for Hispanic Women to Achieve a Healthier Weight
Nancy Rodriguez, MPH, Los Angeles County Department of Public Health; Lonnie Resser, MPH, Los Angeles County Department of Public Health; Leslie Lopez, MPH, Choose Health LA Moms; Loretta Denering, DrPH, MS, Maternal, Child, and Adolescent Health- Los Angeles County Department of Public Health; Diana Ramos, MD, MPH, Maternal, Child, and Adolescent Health- Los Angeles County Department of Public Health

How to Maximize Self-Efficacy in Health Messages? : Exploring the Relationship Among Self-Affirmation, Self-Efficacy, and Responses to Messages
Young Sun Lee, Ph.D. Candidate, Florida State University

Electronic Cigarette Advertising: Big Tobacco's Impact on the Industry
Brittany Emelle, CHES, Legacy; Ollie Ganz, MSPH, Legacy; Jennifer Cantrell, DrPH, MPA, Legacy; Elizabeth Hair, PhD, Legacy; Donna Vallone, PhD, MPH, Legacy

Using Conversations with Intelligent Virtual Humans to Change Health Behaviors and Attitudes
Ron Goldman, CEO Kognito, Kognito

Teacher and School Administrator Perspectives on Nutrition and Health in the School Environment
Jackie Nickel, BS, Oklahoma State University; Stephany Parker, PhD, Oklahoma State University; Janice Hermann, PhD, RD/LD, Oklahoma State University; Jill Fox, MPH, Chickasaw Nation Nutrition Services; Teresa Jackson, MS, RD/LD, Chickasaw Nation Nutrition Services; Sarah Miracle, MBA, RD/LD, Chickasaw Nation Nutrition Services

Newspaper Coverage of Truvada: Communicating Risk and Efficacy Via Extended Parallel Process Model
Jordan Neil, MA, University of Florida; Tiffany Schweickart, MA, University of Florida

Strenghtening Collaborations to Increase Immunization Rates in the Health Care Field
Karin Szymanski, M.Ed., BA, The Arizona Partnership for Immunization

Taking Care of You: A Social Marketing Campaign to Reduce Infant Mortality
Patrick Mahoney, Account Executive, Health and Social Impact, Porter Novelli, Atlanta

Decreasing Diabetes Disparities through an Online Learn-Share-Connect Portal
Michele Wimbush, MS, HS-BCP, Morehouse School of Medicine

Using Mindful Communication to Confront HIV-Related Stigma in Patient-Provider Interactions
Edwin Corbin-Gutierrez, MA, National Alliance of State and Territorial AIDS Directors; Olivia Ford, stellar advocate, Positive Women's Network--USA; Michelle Samplin-Salgado, MPH, John Snow, Inc and AIDS.gov; Meico Whitlock, MIS, National Alliance of State and Territorial AIDS Directors

Piloting Social Engagement on a Federal Agency Owned Facebook Page
Kimberly Chiu, PharmD, U.S. Food and Drug Administration