Effective Digital, Social Media and Online Advertising Campaigns

Slater, Thomas

Tuesday, August 11, 2015: 2:00 PM-3:30 PM

Centennial IV

Health campaigns can take many forms. This session will explore best practices for online advertising, social media and reaching a youth and young adult audience.

Moderator:

Thomas Slater, BA, CCPH

Using Digital Advertising to Reach Tobacco Users in the U.S. Military
Kaitlin Treber, BA, ICF International; Paul Fitzpatrick, MA, Defense Health Agency

Expanding the Media Mix: The Untapped Potential of Social Media Advertising in Public Health Campaigns
Daniella Rivera Burrell, MPH, RTI; Alexandra Bornkessel, MA, RTI International

Online Campaigns – It Isn't Just a Beauty Pageant; It's about the Substance of the Message. It Is about Knowing Your Target Audiences' Knowledge, Attitudes and Behaviors in Creating Calls to Action
Greta Anglin, Bachelor of Science, VI Marketing & Branding; Sjonna Paulson, APR, Oklahoma Tobacco Settlement Endowment Trust; Rachel Merritt, Bachelor of Arts, VI Marketing and Branding

See more of: Oral and Poster

<< Previous Session | Next Session >>