Conveying It Succinctly: Using Mobile Technology and Microsites to Disseminate Information Quickly to Your Target Audience

Wednesday, August 12, 2015: 4:00 PM-5:30 PM
Centennial IV
Even some of the most difficult to reach audiences are heavy users of mobile technology and have access to information resources on the internet. Mobile technology and microsites present a unique and effective vehicle for leveraging existing content to quickly deliver important public health messages.

Leveraging Mobile Technology to Help New Moms Achieve a Healthy Postpartum Weight
Lonnie Resser, MPH, Los Angeles County Department of Public Health; Loretta Denering, DrPH, MS, Maternal, Child, and Adolescent Health- Los Angeles County Department of Public Health; Leslie Lopez, MPH, Choose Health LA Moms; Diana Ramos, MD, MPH, Maternal, Child, and Adolescent Health- Los Angeles County Department of Public Health

Mhealth Usability Strategies for Limited Literacy Users from Healthfinder.Gov
Mary Ann Petti, MPH, CHES, CommunicateHealth, Inc.; Kat Good-Schiff, MFA, CommunicateHealth, Inc.; Huijuan Wu, PhD, CommunicateHealth, Inc.; Sandra Hilfiker, MA, CommunicateHealth, Inc.; Ellen Langhans, MA, Dept of Health and Human Services

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