Tailoring Health Communication Material and Campaigns for Diverse Communities

Wednesday, August 12, 2015: 4:00 PM-5:30 PM
Centennial I/II
This session describes approaches that public health communicators and marketers can use in addressing health issues and challenges in diverse communities. Adapting materials to better address the cultural and linguistic needs of the target audience is crucial to ensuring comprehension and acceptability that goes beyond simply translating materials from English to Spanish. It is important to have materials that are scientifically sound and audience friendly. As such, the development and delivery of appropriate communications and messaging strategies for things such as clinical trial require a comprehensive understanding of current knowledge, attitudes, and beliefs regarding vaccines, vaccine studies and as well as numerous other cultural, social, and political factors. In addition, a deeper understanding of gender roles and activities can provide a framework for developing a social marketing campaigns that accommodates gender-based roles and expectations.

Communicating Challenging Concepts in a Challenging Environment: Sierra Leone Trial to Introduce a Vaccine Against Ebola (STRIVE) Communications
Allison Maiuri, MPH CHES, Centers for Disease Control and Prevention; Ann Aikin, MPH, U.S. Department of Health and Human Services (HHS); Alison Albert, MPH, Centers for Disease Control and Prevention; Michelle Basket, BS, Centers for Disease Control and Prevention; Amy Callis, MPH, Carter Consulting for CDC's National Center for Immunization and Respiratory Diseases; Victoria Carter, PhD, MPH, Carter Consulting Inc.; Stefanie Erskine, MPH, Centers for Disease Control and Prevention; Meghan Frey, MPH MA, Centers for Disease Control and Prevention; Aparna Ramakrishnan, MA, MSW, Northrop Grumman for CDC's National Center for Immunization and Respiratory Diseases; Elizabeth Ryan, MPH, Carter Consulting

Development of a Gender-Based Social Marketing Campaign to Address Gender-Based Disparities for Women's Physical Activity
April Ennis Keippel, MA, St. Vincent Healthcare; Amanda L. Golbeck, PhD, University of Montana; Diane Duin, PhD, MHA, Montana State University Billings; Dean Wells, MS, St. Vincent Healthcare Foundation; Tracy Neary, MS, St. Vincent Healthcare; Elizabeth Ciemins, PhD, MPH, Billings Clinic

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