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Encouraging Public Health Engagement Through Social Media

Thursday, August 13, 2015: 12:45 PM-2:15 PM
Centennial I/II
This session examines methods of fostering public engagement in healthy behaviors through the use of social media venues and gamification.
Moderator:
Susan Dugan, BA

Public Health, Twitter Chats, and Measuring Participant Engagement: A Case Study
Merriah Croston, MPH, Centers for Disease Control and Prevention; Kristina Rabarison, DrPH, MS, Centers for Disease Control and Prevention

"Shall We Play a Game?": Developing a Gamification-Focused Approach to Mhealth Engagement in Youth Prevention of HIV/AIDS
Leslie Simone Byrd, Ph.D., Mass Communication & Media Studies (Public Relations Emphasis), Alabama State University

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