Strong and Innovative Methods to Improve Message Development and Evaluate Message Effectiveness

Wednesday, August 16, 2017: 4:00 PM-5:30 PM
Hanover C/D/E
“How” you measure is as critical as “what” you measure in formative, pretest, and evaluation stages of message development and implementation. This session will highlight efforts that employed sound methods to understand the audience and to measure their response to pilot-stage and final-stage campaigns

See more of: Oral and Poster