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Oral and Poster

Tuesday, August 15, 2017

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12:30 PM-1:45 PM


Opening Plenary Session

1:00 PM-7:00 PM


Exhibit Hall

1:45 PM-2:00 PM


Break

2:00 PM-3:30 PM


Analyzing Communication Processes and Elements to Inform Message Development

Bringing "Shiny" to Tried and True Platforms

Communication for Debuting Health Initiatives with Widespread Implications

Data is king: The many faces of campaign research

Hot Topics in Health Communication

3:30 PM-3:45 PM


Break

3:45 PM-5:15 PM


Applications of Socio-Psychological Theories to Health Behavior Change

When Growing Concern Arises-Effective Communication Strategies are Unleashed

5:30 PM-7:00 PM


Networking Reception

Wednesday, August 16, 2017

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7:00 AM-8:00 AM


Continental Breakfast

8:00 AM-9:30 AM


Audience Segmentation Approaches Based on Psychographic Attributes

Building and Defending Online Behavior Change Programs

Multimedia approaches to health

Unique Approaches to Difficult Public Health Issues

8:00 AM-5:30 PM


Exhibit Hall

9:30 AM-10:30 AM

 
Poster Session

10:30 AM-10:45 AM


Break

10:45 AM-12:15 PM


Wednesday Plenary Session

12:15 PM-1:15 PM


Lunch

1:15 PM-2:45 PM


Special and Spotlight Sessions

2:45 PM-3:45 PM

 
Poster Session

3:45 PM-4:00 PM


Break

4:00 PM-5:30 PM


Expanding Reach of Health Communication Connections with Diverse Target Audiences

Maternal health: Strategies and tools for reaching moms

Sex, Smoking, and Alcohol: Reaching Audiences with Tough Public Health Messages

Strong and Innovative Methods to Improve Message Development and Evaluate Message Effectiveness

Utilizing grass-roots strategies in prevention campaigns

Thursday, August 17, 2017

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7:00 AM-8:00 AM


Continental Breakfast

8:00 AM-9:30 AM


Innovative Campaigns for Health

Striving to Keep America's Youth Healthy

Using Marketing Strategies to Amplify Digital Engagement

8:00 AM-1:30 PM


Exhibit Hall

9:30 AM-10:00 AM


Break

10:00 AM-11:45 AM


Special and Spotlight Sessions

11:45 AM-12:45 PM


Lunch

12:45 PM-2:15 PM


Leveraging Social Media and Influential Triggers to Enhance Health Communication Appeal Among Young Target Audiences

Smart Phones - They're Not Just for Communicating: Using Mobile to Create Interventions

Tweet. Snap. Pin. Verbs That Align Our Audiences and Platforms

2:15 PM-2:45 PM


Break

2:45 PM-4:00 PM


Closing Plenary